Posts Tagged: Social

Facebook Business Pages Tagging Each Other

I preach this to our clients all the time: “Don’t forget to be social on your social networks.” It is the biggest problem I see with business pages on all platforms but specifically on Facebook. There is this idea that if we are going to have a Facebook Business Page, we must use it strictly… Read more »

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Not All Social Networking Sites Are Created Equal

While researching prospective clients, I do a thorough analysis on their social media marketing efforts. Through all this stalking, I learn a great deal about the different strategies that companies use. I get a feel for what works and what doesn’t for different industries on each platform, and I cringe when I see businesses posting… Read more »

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The Trouble with Twitter

Like “The Trouble With Tribbles”, I find my headline to be amusing. Tribbles, if you aren’t a Trekie, are these little animals that, like cats, make purring sounds when stroked. Humans  love tribbles because of this endearing factor. Klingons hate them because tribbles shriek when a Klingon touches them. The biggest trouble with tribbles is… Read more »

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Voicing Your Brand, Branding Your Voice

Years ago I got paid to do some blurb-writing for Groupon. In spite of having authored a book, managed a newspaper, and directed publications for the National Endowment for Democracy—the Nicaraguan ambassador once greeted me like royalty because he thought I was with Dick Armitage—I have to admit I’m rather proud of my Groupon small… Read more »

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Wisdom of Dissecting Data

The world of marketing is now more complicated than ever, and digital marketing can be a struggle for many business owners to grasp. It may be difficult to understand how SEO, SEM, paid search, and social media, among others, all work together and the tactics behind them. But at least you can rest easy knowing digital… Read more »

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