Posts Tagged: social communities

Not All Social Networking Sites Are Created Equal

While researching prospective clients, I do a thorough analysis on their social media marketing efforts. Through all this stalking, I learn a great deal about the different strategies that companies use. I get a feel for what works and what doesn’t for different industries on each platform, and I cringe when I see businesses posting… Read more »

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The Trouble with Twitter

Like “The Trouble With Tribbles”, I find my headline to be amusing. Tribbles, if you aren’t a Trekie, are these little animals that, like cats, make purring sounds when stroked. Humans  love tribbles because of this endearing factor. Klingons hate them because tribbles shriek when a Klingon touches them. The biggest trouble with tribbles is… Read more »

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Voicing Your Brand, Branding Your Voice

Years ago I got paid to do some blurb-writing for Groupon. In spite of having authored a book, managed a newspaper, and directed publications for the National Endowment for Democracy—the Nicaraguan ambassador once greeted me like royalty because he thought I was with Dick Armitage—I have to admit I’m rather proud of my Groupon small… Read more »

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Hi, I’m new in town, and I’m the perfect example of why you need digital marketing.

I’ve lived in 6 different cities in the past 3 years. Moving to Madison this summer was the same drill: unpack my boxes, set up wi-fi, and start to orient myself in my new location. I instantly Google “japanese takeout madison wi” on my smart phone to find my new favorite dinner spot. After settling… Read more »

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