Posts Tagged: SEM

The Magic of Search Engine Marketing

I am the Director Search Engine Marketing Strategy for Midwest Digital Marketing. Sounds good, right? It is a pretty good gig, but what does it mean? I spend my days making sure client’s ads are found when potential customers are searching the web. Pretty straightforward, right? Until you start listing all the types of ads… Read more »

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Looking Forward . . . Business Strategy (Digital Platforms)

Committing to change is a tough challenge, but once you start it gets easier when you see the benefits. We have been talking about your website, now let’s talk about how people find your website, just because you built a website and you put it out there on some server, people are not going to… Read more »

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SEO and PPC – A Tale of Two Services

The change of seasons has me thinking integrated marketing strategies and how we can clearly communicate our thinking to clients and others. Recently the SEO team here at Mid-West Digital Marketing has been asked about “aggressive” SEO, or how can we “accelerate” our service for clients. The thought is that if a client needs help… Read more »

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Google Display Network

Banner Ads Banner ads have had a bad rap that goes way back to the days of shooting ducks, whacking gophers, and gyrating dancers with blaring music. Thankfully, for the most part, those days are behind us. What makes a banner ad good? Here are several steps to consider: 1.      Keep it simple A clear… Read more »

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