Posts Tagged: PPC

Does SEO Strategy Need a Process?

Can SEO work in a system? I’ve been working in the SEO world long enough to realize not all clients can be looked at the same way. When I first entered the mystical world of Search Engine Optimization I came into a situation that was in complete disarray. There was no system in place and… Read more »

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SEO and PPC – A Tale of Two Services

The change of seasons has me thinking integrated marketing strategies and how we can clearly communicate our thinking to clients and others. Recently the SEO team here at Mid-West Digital Marketing has been asked about “aggressive” SEO, or how can we “accelerate” our service for clients. The thought is that if a client needs help… Read more »

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Google Display Network

Banner Ads Banner ads have had a bad rap that goes way back to the days of shooting ducks, whacking gophers, and gyrating dancers with blaring music. Thankfully, for the most part, those days are behind us. What makes a banner ad good? Here are several steps to consider: 1.      Keep it simple A clear… Read more »

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The Journey

We are told it is about the journey and not the destination, but I think the milestones along the way are as important as the journey. For it is these milestones that help us measure the progress of our journey. Last week was one of those important milestones for Midwest Digital Marketing and for me…. Read more »

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