Uncategorized – Mid-West Digital Marketing https://midwestdigitalmarketing.com Thu, 14 Jun 2018 16:17:53 +0000 en-US hourly 1 75379469 A London Search Engine https://midwestdigitalmarketing.com/2015/04/search-engine/ https://midwestdigitalmarketing.com/2015/04/search-engine/#respond Mon, 06 Apr 2015 12:47:08 +0000 https://midwestdigitalmarketing.com/?p=3053 This past summer, I had the opportunity of a lifetime studying abroad in London and become a human “search engine”! I went knowing no one and with no prior knowledge of the city. While I was excited and enthusiastically embraced this challenge, there was a lot of exploring necessary to begin navigating the city. Thank... Read more »

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This past summer, I had the opportunity of a lifetime studying abroad in London and become a human “search engine”! I went knowing no one and with no prior knowledge of the city. While I was excited and enthusiastically embraced this challenge, there was a lot of exploring necessary to begin navigating the city. London_TubeThank goodness for the Tube (“mind the Gap!”) as I relied on it as my only form of transportation…other than walking. During my free time, I would hop on a line and get off at random stops to explore and begin to understand what each area of the city offered.

Tube Travel and Search Engines

During my journey abroad, I was essentially a much smaller version of a search engine; Google, Yahoo or Bing. I went from stop to stop gathering as much information as I could about the area, including attractions, shops, and restaurants. I then took notes or mentally remembered the key city features around each Tube stop. Like a search engines, I was performing their first main task: crawling and indexing. Every single piece of information (web page, document, photo etc.) is like a Tube stop. I was traveling to each stop to learn (or, as the search engine spiders do, crawl) about the area. The search engines gather all of the information regarding that stop and index or store it for future reference.

At the end of my time abroad my family came to visit. All my exploring now was being tested, I had to show my family the city I grew to know and absolutely love. I now was replicating the second function of search engines, providing answers. It was as though my family was telling me things they wanted to search and I had to perform. I would go back into my notes and find the most popular and relevant Tube stop to meet the needs of their search. Search engines do the same thing! After crawling and indexing all of the webpages, documents, photos etc., they are able to store that data so when someone types in a search query they can direct them correctly.

While my personal London explorations did not yield even remotely close to the massive amount of content search engines gather, it allows us to remember their basic functions of indexing and crawling as well as providing answers. It also reminds us to create web content that is as detailed and rich as possible to increase the popularity and relevance.

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The Reviews Are In https://midwestdigitalmarketing.com/2015/04/online-reviews-reputation-management/ https://midwestdigitalmarketing.com/2015/04/online-reviews-reputation-management/#respond Fri, 03 Apr 2015 14:15:46 +0000 https://midwestdigitalmarketing.com/?p=3048 Do you read reviews online? Whether you’re planning a dinner out, shopping for a new car, or deciding which whitening toothpaste to go with to counteract your coffee addiction, you’ll probably turn to an opinion from a friend or a review on a business’s website or social media page. Reviews can have a great impact... Read more »

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Do you read reviews online? Whether you’re planning a dinner out, shopping for a new car, or deciding Reviews_online_Reputation_Managementwhich whitening toothpaste to go with to counteract your coffee addiction, you’ll probably turn to an opinion from a friend or a review on a business’s website or social media page. Reviews can have a great impact on a consumer’s buying behaviors and overall thoughts towards a brand. Say you were in the market for a new car and found a great deal on the exact model you want, but read numerous negative reviews on the dealership’s social media page. While it is ultimately the dealerships practices that cost them your business, it was the strong power of the reviews on their social media page that made you think and ultimately take your business elsewhere, costing that dealership thousands of dollars.

Nine out of ten approve!

There’s always that one doctor of out the ten that doesn’t agree. This can happen when it comes to reviews for your business on your social media page. Usually your customers are satisfied with your service and many times those are the ones who will not leave a review. It is that one time that a customer was not satisfied, justly or not, with your service that you will suddenly see one new notification letting you know that “so and so” left a review on your page.

So what should you do about it?

Carefully read the review and determine what it is they are upset about and try to get a background on the person at the same time. Do they have a legitimate reason? Is it something that you can correct? Is their review history full of wild allegations toward other companies? Do your research on the problem before you respond.

How to Make Reviews Work for You

Receiving a good review is usually a brands biggest desire. However, it is those times when you receive a bad review that you now have the opportunity to appear human to your customers. It gives you the chance to really connect with them and show that you are listening, care about their satisfaction and will try to resolve it. Have you ever researched a product or business and found nothing but good reviews? This tends to raise a red flag with me and prompts the question, “How authentic are these reviews?” “Are these created by the company?” As a brand, you should look at bad reviews as if they are polish. Sure, they don’t look great sitting there but when you handle them the right way they can make your good reviews shine!

Who is monitoring your online brand?

If you aren’t or don’t have someone to handle it, you can suffer some very unfortunate consequences. If you aren’t looking at your Google, Facebook and Yelp reviews or monitoring what people are saying about you on Twitter, your brand WILL suffer. There are ways to handle this, and we have solutions. Let us show you how we can help with your online reputation management that can turn a bad review into a customer opportunity.

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“Bracketology” for Social Media https://midwestdigitalmarketing.com/2015/03/bracketology-for-social-media/ https://midwestdigitalmarketing.com/2015/03/bracketology-for-social-media/#respond Fri, 06 Mar 2015 20:00:43 +0000 https://midwestdigitalmarketing.com/?p=3015 As an avid sports enthusiast, March means one and only one thing to me, March Madness. The excitement and uncertainty of watching college basketball teams compete to be in the Final Four is one of the greatest sporting events, if not the absolute greatest. Add “The Brackets” to this event and we are talking engagement... Read more »

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As an avid sports enthusiast, March means one and only one thing to me, March Madness. The excitement and uncertainty of watching college basketball teams compete to be in the Final Four is one of the greatest sporting events, if not the absolute greatest. Add “The Brackets” to this event and we are talking engagement that has no boundaries!

Decision TimeBracketology-social-media

This uncertain process of picking teams for your bracket is like choosing which social media platforms to place your trust in. With the myriad of platforms, ranging from massive to specific, it may seem like a challenging task to decide which one will provide the greatest benefits and lead you to the Social Media Final Four. There are many platforms beyond the big ones that you should be using – Facebook, Twitter and a blog. It’s up to you to choose wisely and “play” a great game!

 

Social?

As a current college student, I “grew up” with many of the main social media platforms, but through digital marketing, it is evident that these tools can provide much more than the social purposes commonly believed. Like March Madness, it is important to trust those prominent platforms, “successful teams” like Facebook and Twitter; but don’t doubt the power of specialized social media, “small teams” like Whisper, who come and surprise. Don’t be hesitant, create a strong bracket with a variety of social media “teams”.

Don’t fear the uncertainty

During March Madness there are surprising defeats as well as exciting Cinderella stories, all which contribute to the uncertainty and joy of the tournament. This may also be the case when you are trying to figure out your “Social Media Bracket”. Not every platform will work with what you are trying to achieve, but know there many options to meet your needs and help guide you to your full potential in the social media world. Enjoy the process, analyze the best platforms, and reach for the Final Four!

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PART 1: Spice up your online storefront! https://midwestdigitalmarketing.com/2014/07/part-1-spice-online-storefront/ Sun, 27 Jul 2014 19:03:16 +0000 https://midwestdigitalmarketing.com/?p=2541 Is your website just not “doing it” for you anymore? Does it make you say “Meh!”? Well in my next 3 blogs, I will be covering how to revamp your website to make it an awesome online store front for your business.  In this blog I will cover the first 3 crucial steps to starting... Read more »

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Is your website just not “doing it” for you anymore? Does it make you say “Meh!”? Well in my next 3 blogs, I will be covering how to revamp your website to make it an awesome online store front for your business.  In this blog I will cover the first 3 crucial steps to starting this process.

1)      Diagnostic:

The first thing to do is to decide what you need to do with your website. Do you need to re-skin it? This would just be a facelift. Do you need to redesign it completely? This means that you need help in all areas of the website. We would start by deciding your goals for the website and everything included (navigation, functionality, content and design). Lastly, if you don’t have a website, we can start from scratch. We would build the website from ground up.

2)      What do you want:

The second thing you need to do is to make a scope of the changes. How many pages is your website? What are your call-to-actions? What special functionality will it have? How are you going to incorporate your SEO? What are your keywords going to be? Answering all of these questions and more will help you decide what direction you want to go in.

3)      Break it down:

The next thing is to create your goals for the website. Break down the goals by different categories.

Sample below:

SAMPLE

In my next blogs I will talk about 6 more steps that are crucial to designing an AWESOME, OUT OF THIS WORLD website.

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Google+, The “Minkus” of Social Media https://midwestdigitalmarketing.com/2014/06/google-minkus-social-media/ https://midwestdigitalmarketing.com/2014/06/google-minkus-social-media/#respond Thu, 12 Jun 2014 16:44:14 +0000 https://midwestdigitalmarketing.com/?p=2693 When I think of Google+ I automatically think of Minkus from Boy Meets World. If you are not familiar with the classic show (you should binge-watch it right now), Minkus was the stereotypical child genius of the classroom. His stature was small compared to the more popular kids (Corey and Shawn) but he was always... Read more »

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When I think of Google+ I automatically think of Minkus from Boy Meets World. If you are not familiar with the classic show (you should binge-watch it

Boy Meets World

Boy Meets World

right now), Minkus was the stereotypical child genius of the classroom. His stature was small compared to the more popular kids (Corey and Shawn) but he was always the go-to kid when people needed answers on their tests or homework. This is basically how you can breakdown the relationship between Facebook, Google+, and Twitter. In this case, Corey would be Facebook as he has the most interactions throughout the show and can be seen in a multitude of situations. Shawn, a great supporting role is most like Twitter in the sense that he usually appears a few times each episode and has his own identity, but his interactions are typically intertwined with Corey’s so he doesn’t leave as large of a personal imprint on the show. Finally, we come back to Minkus, the genius, the one who has all of the answers, the one who has, to be nice, minimal friends. Now you can see how he fits with Google+

How Does This Relate To A Business?

While Facebook and Twitter have a significantly larger user base than Google+, they are filled will far more content, making it hard for users (your potential clients) to receive your content and not become distracted by the pink cow that went missing on Carl’s Farmville app. Google+, while often ignored by businesses and general users, has a powerful impact for businesses looking to improve their search results and thus reach when consumers are in need of their product. When someone asks you a question that you do not know the answer to you probably tell them to “Google it”. Now you have implied that Google is a trusted source for credible information and that is exactly what Minkus was to Corey and Shawn, the Google of their classroom. Google+ is not bogged down by fillers such as apps and targeted advertising like Facebook is so its users see only what is important to them as they have selected.

Don’t Ignore Minkus

To conclude, Corey and Shawn (Facebook and Twitter) are fun and constantly being filled with information about every topic imaginable, but when it comes to need to know answers, they are hard-pressed to give you exactly what you need. Google+, Minkus if you will, is only concerned about the answers you need from a very business based attitude. While in no way does this mean that your clients won’t find you on Facebook or Twitter, because they certainly will as it is far more used, they will place more trust in what they find through your Google+ page. While people have the power to navigate to you within each of these social media platforms, they are doing so with different levels of intent based upon which one they are using. With that being said, it is wise to place as much emphasis on your Google+ page as you do your Facebook and Twitter pages. Don’t ignore Minkus; he might one day be the boss that Corey and Shawn report to.

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