Posts Categorized: Content

What Jingles Can Teach Content Creators

In our world of overstimulation, it’s hard to get a brain’s attention and even harder to hold it. How can your writing cut through the cacophony and get “heard?” And how can it create brand loyalty or even generate sales? The human brain continually seeks patterns, likeness, and relationships. And it does its best memory… Read more »


WWAD: What Would Aristotle Do (as a Father of Content)

In digital marketing, the quality of any piece of content is measured largely by its virulence. The more your content gets shared, the larger your stockpile of Brownie points. So, any writer in the biz of helping businesses vie for web attention must constantly consider what it is that makes content share-able. No, duh. Digital… Read more »