I don’t believe in “new” media. There’s no such thing in my world. In my world, there’s broadcasting, print, digital. We use these media to help clients brand and sell. For me, the more important aspect is branding and social media is one of the best branding tools out there next to radio.
Posts Categorized: Branding
In every graphic design blog and forum I read, the phrase “timeless design” pops up in discussion – usually referring to a classic logo so good that it never needed to be changed, and how if you could distill the qualities from it, you could design your own timeless logo. Whenever I see posts like… Read more »
It didn’t take long for folks to see the value of live streaming video on Twitter using Meerkat. Certainly, Twitter recognized what was happening and went out and bought Meerkat competitor, Periscope, and immediately shut Meerkat out of using Twitter’s social graph.
In our world of overstimulation, it’s hard to get a brain’s attention and even harder to hold it. How can your writing cut through the cacophony and get “heard?” And how can it create brand loyalty or even generate sales? The human brain continually seeks patterns, likeness, and relationships. And it does its best memory… Read more »
A good friend once gave me a classic bit of dating advice before I was about to head out and put my awkwardness on full display with a lady I really liked. My goal was to capture her attention just enough that she’d agree to a second date filled with equal amounts of awkwardness. So,… Read more »