Analytics – Mid-West Digital Marketing https://midwestdigitalmarketing.com Thu, 14 Jun 2018 16:17:53 +0000 en-US hourly 1 75379469 Measuring Your Social Media Efforts https://midwestdigitalmarketing.com/2015/05/social-media-metrics/ https://midwestdigitalmarketing.com/2015/05/social-media-metrics/#respond Tue, 05 May 2015 18:09:01 +0000 https://midwestdigitalmarketing.com/?p=3098 While using social media is exceptionally important in today’s digital age, understanding how to measure your success is crucial. There are two main measurement types that will provide you with valuable insights on your social media presence, quantitative and qualitative. Quantitative measurements are the numerical data that can show your specific statistics. Qualitative measurements are... Read more »

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Social-Media-StrategyWhile using social media is exceptionally important in today’s digital age, understanding how to measure your success is crucial. There are two main measurement types that will provide you with valuable insights on your social media presence, quantitative and qualitative. Quantitative measurements are the numerical data that can show your specific statistics. Qualitative measurements are based more on observation and do not provide the solid numbers. While there are many measurements that help you to better understand your social sites, here are key quantitative and qualitative metrics to boost your knowledge and therefore success.

Quantitative: The Numbers

Yes, followers/fans is a numerical value that you hope to see increase, but make sure that you don’t focus all of your energy on this statistic. I am not undermining the value of this number, however, placing more importance on other metrics will lead to greater success.

The best measurement for charting your accomplishments on the social media platform is Engagement. Engagement looks at how your followers/fans are interacting on your site. This could be how many comments or shares you are receiving on a Facebook post or how many retweets a Tweet has. This information can then tell you what types of posts or actions on the social media site leads to the greatest interaction.

The say that timing is everything, this remains the case for social media as well. You want to look at the most frequent times your desired audience is using the social media platforms. Then, using this data, you can post at these times to increases your chances for the greatest engagement.

Quantitative: The Observations

This is the harder of the two measurements as there are not specific ways to achieve these types of results. The best advice to gain non numerical data is to observe trends of your followers/fans as well as competitors. You can look at trends in posting tone, content, and influence. This will influence how you post and what to post about. You can then look at these results with a quantitative approach to see their statistical significance.

Measurement?

While there is no specific measurement that will provide all the information you need, making sure you understand all of the different types of metrics will be very beneficial. Once you have these metrics, you then need to ask yourself “What can I do with this?” to optimize your success and overall understanding.

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Getting the Spammer’s Out of Google https://midwestdigitalmarketing.com/2014/12/spam-referral-traffic-google-and-seo/ https://midwestdigitalmarketing.com/2014/12/spam-referral-traffic-google-and-seo/#respond Thu, 18 Dec 2014 15:15:00 +0000 https://midwestdigitalmarketing.com/?p=2902 Google’s personal vendetta against spam. For years, Google has been working to clean up spam from the internet. Their goal has been a lofty one which has affected how businesses market themselves online. Google’s efforts have brought about a veritable zoo of algorithm updates, as I’ve talked about in the past. Each of these updates... Read more »

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Google’s personal vendetta against spam.spam-referral-traffic-semalt-spammers

For years, Google has been working to clean up spam from the internet. Their goal has been a lofty one which has affected how businesses market themselves online. Google’s efforts have brought about a veritable zoo of algorithm updates, as I’ve talked about in the past. Each of these updates are supposed to make our lives easier by offering up the best experience as possible when searching online. However, those same updates have created havoc for those of us who work in the world of SEO. A majority of our time needs to be dedicated to constantly sharpening our sword in order to learn what changes Google has thrown our way when new algorithm updates are released.

Referral spam got your website down?

Referral traffic from spam websites has been the bane of my SEO existence since I noticed the first major offender around February 2014. I refuse to even mention the name. Any SEO professional reading this will know exactly what site I am referring to. This website tries to pass themselves off as selling SEO services and tools. In order to get traffic to their website they send their spammy little devil bots across the web to visit as many sites as possible. Because of this, their website pops up in Google Analytics as referral traffic. When SEO professionals see this, we investigate the website to learn why they are providing referral traffic to our clients’ website. We also notice that the traffic this referral source is providing is low quality traffic. These bots spend no time on the site and provide a bounce rate of 100%, which brings down the overall traffic quality and can throw off conversion rates for clients where lead generation is important.

Spamming insult to injury.

What’s even worse, is this website has branched out and is now showing up as at least 6-8 different referral sources now. Many SEO professionals have since discovered this spam website is using malware to infect user’s computers, mainly in Brazil, to provide the referral traffic to websites around the world. This is yet another red flag that this company should not be trusted.

spam-malware-referral-traffic-semalt-spammersThis website is easy for us SEO professionals to spot and ignore. We have also worked up different ways to filter the traffic in Analytics, and to block the spam traffic to websites altogether by adding lines of code to the .htaccess file. But what if a business is managing their Analytics on their own and stumble across these spammers? Upon entering the spam site they ask you for your information so they can provide you a quote on SEO services and tools. They also offer another option where you can submit your website to opt out of their service, which will stop their bots from crawling your site. Now let me stop you right there to ask a question: Why would you provide any information to an unknown website in order to opt out of something you never opted in for in the first place? By providing your information to these spammers you are only providing them a foot in the door to your website or personal information.

I know I have had enough with this company and am doing all I can to ensure our clients are safe from this spam. But, I continue to be frustrated with Google since it is not smacking this site with any type of penalty whatsoever! I fear for those clients who do not use SEO services and attempt to do it themselves. Without knowing it, they could be harming their own websites.

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Google Algorithm Update Hits the Fan https://midwestdigitalmarketing.com/2014/09/google-algorithm-update-pigeon/ https://midwestdigitalmarketing.com/2014/09/google-algorithm-update-pigeon/#respond Tue, 09 Sep 2014 18:16:48 +0000 https://midwestdigitalmarketing.com/?p=2781 Panda. Penguin. Hummingbird. No, I am not talking about an upcoming Pixar movie starring humorous wildlife characters, although I’m sure this would make an excellent kids movie. In this case, I’m referring to Google algorithm updates. The search engine giant frequently updates their algorithms intent on creating a more user-friendly search experience. This is good... Read more »

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Google-Algorithm-Update-Pigeon-July-2014Panda. Penguin. Hummingbird. No, I am not talking about an upcoming Pixar movie starring humorous wildlife characters, although I’m sure this would make an excellent kids movie. In this case, I’m referring to Google algorithm updates. The search engine giant frequently updates their algorithms intent on creating a more user-friendly search experience. This is good for those of us who use and trust Google to recommend websites based on our search habits.

Each algorithm update took on different areas where search was involved. Each of these cleverly named updates have been dissected and discussed by the SEO community since the first Panda update hit in March of 2013 (we are now up to Panda 4.0). One of the more recent updates hit in late July 2014, and remains officially unnamed by its creators at this point. The SEO community, Search Engine Land specifically, has dubbed it Pigeon.

What Does the Latest Google Algorithm Update Mean?

While we’re still waiting for the dust to settle from the Pigeon droppings to get a clear view on its affect on search, one thing is clear – this update is aimed at local search parameters. One thing SEO professionals like me see are fewer amounts of local seven packs showing up in search results for certain queries. However, there seems to be an increase in local three packs. Also, it appears that directory listings are getting boosted in the rankings. These national directories, like Yelp and Angie’s List, took a hit recently and their rankings for local search started to drop. Yelp actually lobbied with Google for a change when they noticed a drop in traffic, which seems to have been noticed.

Could the release of the Pigeon Google algorithm update be Google’s attempt to make things right with Yelp and the other major directories online?

How Will Local Businesses be Affected?

Local business owners need to be ready for a drop in their organic rankings for non-brand specific keywords. With the amount of local seven packs dropping, and directory sites getting boosted in the rankings, room at the top is beginning to be sparse. You will need to work harder to remain at the top of page one for the most important keywords for your business. Also, this would be the time to make sure you’re taking advantage of as many online directory listings as possible.

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About That Monthly Social Media Report https://midwestdigitalmarketing.com/2014/04/monthly-social-media-report/ https://midwestdigitalmarketing.com/2014/04/monthly-social-media-report/#respond Fri, 04 Apr 2014 17:41:45 +0000 https://midwestdigitalmarketing.com/?p=2583 I’ll be honest. I do not believe in social media analytics. Unless you are buying Facebook ads or boosting posts or creating sponsored stories, I do not believe you gain a lot of knowledge from monthly analytics of your Facebook, Twitter or Google+ business pages. Even more so for Pinterest. But, they should be provided... Read more »

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I’ll be honest. I do not believe in social media analytics. Unless you are buying Facebook ads or boosting posts or creating sponsored stories, I do not believe you gain a lot of knowledge from monthly analytics of your Facebook, Twitter or Google+ business pages. Even more so for Pinterest.

But, they should be provided to clients because they do offer proof of performance/service and they are a form of ROI.

Social Media Analytics

Wow…this tells you…a lot?


If you’re scratching your head, here’s my simple answer. Social media is about branding, not selling.

You started a business page on these social formats for what reason? If it was to make money, I say good luck! If it was for branding and getting closer to your customers and potential customers, let’s talk more.

When I look back at analytics for our clients, and we use several tools, I am looking for patterns in engagement. I do like to see fan growth, but I don’t believe that to be a form of ROI. I look for posts that engaged and what time they were posted and try to mimic that post again if it did well. But, for the most part, when you look at a month of data from a Facebook or Twitter account, what does it really tell you?

Absolutely nothing.

It’s a guide, but doesn’t provide an answer.

We DO HAVE several clients that have made large sales from posts we did on Facebook. Now, that’s pure ROI. Can that post be mimicked in any way to get more clients? The number of factors involved to make that happen says to me, “No!” When the posts were made on Facebook, the people who did make the purchases:

a) Knew the client through branding

b) Trusted them through branding

c) Realized they needed a product

d) Saw the post and realized this company was who they should do business with

So…there’s your social media metric! If a post turned into a qualified lead that then became a paying customer, the money you are spending on Social Media worked!

The end.

No fancy graphics in a PowerPoint presentation needed!

We can make social media work for your business. We will market and brand you. You will see increased sales. And you will get reports on how we did for you.

But, increased sales are a result of an entire marketing strategy that includes traditional media, website optimization, reputation management and social media. That is why we are a full-service marketing agency.

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Google Display Network Basics https://midwestdigitalmarketing.com/2014/03/google-display-network-basics/ https://midwestdigitalmarketing.com/2014/03/google-display-network-basics/#respond Thu, 27 Mar 2014 18:20:43 +0000 https://midwestdigitalmarketing.com/?p=2564 The Google Display Network is part of the Google suite of tools that digital marketers use to effectively and efficiently manage online marketing efforts along with Google AdWords, Google Analytics, and Google Webmaster Tools.     The Display Network offers several choices to for online campaigns: Banner Ads Remarketing Ads – Banners Remarketing Ads –... Read more »

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The Google Display Network is part of the Google suite of tools that digital marketers use to effectively and efficiently manage online marketing efforts along with Google AdWords, Google Analytics, and Google Webmaster Tools.

Google Display Network

 

 

The Display Network offers several choices to for online campaigns:

  1. Banner Ads
  2. Remarketing Ads – Banners
  3. Remarketing Ads – Text
  4. Contextual Ads

Banner Ads – are displayed on websites with the intent of driving traffic to your website. They should be simple, with a clear call to action, and direct visitors to a page on the website specific to the call to action.

Remarketing Banner Ads – are displayed to people who have previously visited your website and have completed a specific action. Those actions could include visiting a certain page, spending a certain amount of time on the website or completing a call to action, or more likely NOT completing a specific call to action. They should be clear in their message and intent to drive traffic back to the website and convert.

Remarketing Text Ads – are similar to Remarketing Banner Ads in intent but are text ads that appear in Google Search and, again, are targeted at people who have already visited your website.

Contextual Ads – are text ads that are displayed on non-search engine websites. The intent of contextual ads is to pique interest in your products and/or services, among people who do not know about your company, and direct these people into the sales funnel.

In future posts, I will be taking a deeper dive into each of these elements of the Google Display Network. In the meantime, if you have questions about the Google Display Network and what it can do to help grow your business, increase ROI from your website,  and spread the word about your business, contact us for the answers.

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