Subject: Misunderstanding

Dear Business Owners and Marketing folks, It’s me, the search engine. Please don’t be scared. I come in peace. I’ve been getting a bad rap for making your lives more difficult so I wanted to address it directly. I’ve heard some of you say I’m hard to please and out to take over the world…. Read more »

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Watch Your Tone

Ever feel like you have something to say but just don’t quite know how to say it? The tone of whatever you are writing should be able to do a lot of that work for you. When you are writing something for the professional realm it should feel approachable, authentic and authoritative. It shouldn’t be… Read more »

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I fell for it …

The other day I saw a post on Facebook from a friend boasting something like, “Got my free plane ticket … just in time for the holidays.”  A free plane ticket sounds enticing, especially when the snow and temperatures start falling here in Wisconsin, so I clicked on the link and provided my email  and… Read more »

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Finding Zen in Web Design

Minimalist design can achieve beautiful results. “Less is more.” Still, many designers have trouble creating one; either they have a hard time making a page with so few elements look good or the final result just doesn’t look “complete.” At its most basic, minimalist design is stripped of superfluous elements, colors, shapes and textures.  Its… Read more »

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Your SEO Foundation – Part 2

Last time we talked about SEO, I discussed reducing functional barriers on your website.  This helps search engines read and understand what your site is all about.  I’ll expand a little more now. Did you know that search engines can’t see images? They can only read the name of your image file and how you… Read more »

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