Color Psychology in Website Design

The Internet is a visual and psychological medium. Color is a design element that subconsciously results in a high-level of reflective response; it leaves a strong and lasting impression with website visitors.  The colors you choose for your website background, header, text, images and photography all have a lasting psychological impact on your website visitors…. Read more »

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Looked at your website lately?

Years ago you had your website designed and developed. The day it went live on the internet was a great feeling of pride. You picked the colors, what it would say and how it would look. It went live and people told you it looked great. When was the last time you checked your website?… Read more »

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Search Engine Optimization: Your Foundation for Findability

If you’re skeptical of the term SEO (Search Engine Optimization) you’re not alone.  The majority of business owners feel it’s a scam and are skeptical of the costs and whether it works.  They have been burned already by an SEO firm, feel they don’t need it or they think can do it themselves to save… Read more »

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Why Mid-West Digital Marketing?

First of all, let’s clarify something.  Even though Mid-West Digital Marketing is new, Mid-West Family Broadcasting has been working with businesses all over the Mid-West helping them “brand” themselves and grow their business for over 50 years.  It doesn’t matter what the message delivery platform is, the basic principles of marketing stay the same.  Partner… Read more »

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