Adver What????

We marketing professionals are something aren’t we? I’m continually amazed at how we continue to combine, nouns, adjectives and verbs to create new acronyms, buzzwords and trend descriptions. Some of these are very interesting and some, I don’t get at all. Sometimes I feel sorry for individuals, who are trying to learn the English language…especially… Read more »

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Downfall of Gumball Marketing Tactics

Remember when you were a kid and begged your parents for a quarter to put into the gumball machine at the grocery store? That feeling of success when you won and started chomping down on that gumball victoriously? After five chews, it loses its taste, goes hard and you ditch it more quickly than the… Read more »

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You Have 10 Seconds……Go!

Does your website pull me in right away? Does it show me why to do business with you? Most websites I look at are missing the boat on the marketing machine their website could be! Long lists of what a business does, the history and the not so flattering photos of your employees isn’t what… Read more »

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Digital Marketers Joining with SCDH

    For Immediate Release Contact: Ron Giordan @rongiordan ron.giordan@midwestdigitalmarketing.com Digital Marketers Joining with SCDH Turning “Maddening” dreams into digital reality (MADISON)        Mid-West Digital Marketing is proud to announce a partnership with MAD MEN Sterling Cooper Draper Harris (@madmenSCDH). The partnership will provide clients of both firms an entire team of marketing giants in all… Read more »

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The Perfect Tweet: So What If It Fits?

Use an economy of words. Writing instructors love this advice. It’s staple wisdom for writers. Yet if you’re inclined toward rambling, it probably makes you bristle. If you think it’s a challenge to say more with fewer words, how do you like limited characters? Hello, Twitter! Trying to cram a thought into 140 characters can… Read more »

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