Deciding on Blog Topics

Mystery - Customers finding you onlineIt shouldn’t be that difficult, right? All you need to do is sit down and write a few paragraphs about your business or a product or thoughts about your industry. Even the best writers stare at a blank piece of paper Here’s how we do it.

“How do You Write Your Blogs?”

Our content team here at Mid-West Digital Marketing writes numerous blogs for clients as well as for our own website. The client blogs are not picked randomly.

We use SEO tools (some paid, some free) that allow us to research keywords related to our clients. We look at the volume of searches containing those keywords to help us choose a topic. For some clients, we have a content calendar based on their Search Engine Optimization schedule. For others, we look . And, for others, we get involved in trending conversations on social media. Remember, it’s not rocket science. It’s a challenge that can be overcome.

Researching Blogs

This is the time consuming part for all of us. We have to make sure we know what we are talking about in terms of our clients’ products and industry. The industries we represent are vastly different I’m talking about electrical supply, car repair, jewelry, home remodeling and contracting work, etc. After learning more about our clients and their industries as well as looking at the keyword research, we get down to writing the blog. Before it gets published, the client reviews it extensively.

Next Steps

One of the best ways to get the ball rolling on blogs is to come up with a content calendar. If you know you want to have 2 blogs a month, sit down with a calendar, start your keyword research, look at the dates and seasonality, as I mentioned before, and write your topics on certain days in the calendar. Consider these to be deadlines as well. Forcing yourself to have deadlines actually makes it easier to get the work done.

Do you have any techniques I may have missed? We would love to hear about them. Comment on this post on our Facebook page.