Looking Forward . . . Business Strategy

New Years ResolutionsThis is the time of year most people are thinking about New Year’s Resolutions and what they want to change for the coming year. This is also the time of year business owners might want to be looking at their business plans for the coming year and decide where changes need to be made.

Let’s start with a few basic questions:

  1. How much do you want to grow your business in 2015?
  2. Do you have a website for your business?
  3. How do you plan on tracking and measuring your growth to your goal?

Let’s continue with a few basic answers and some more questions:

  1. If the answer is greater than 1% growth in 2015 over 2014, continue reading because we might have some information that will be useful for you.
  2. If the answer is yes, that is a good thing. But, when was the last time the content on your website was updated? If the answer is somewhere between a year and “I cannot remember”, we should talk.
  3. If you have a website, do you have Google Analytics installed on your website? If the answer to this question is “NO”, we should talk; if the answer to this question is “YES”, good for you. When was the last time you looked at your Google Analytics account? Do you understand what that information is telling you? If the answers to the last two questions are “between twice and never” and “not really”, we should talk.

Let’s talk about your plan for growth, here are some points that are the foundation of every good marketing plan.

  1. Is your website the focal point of your marketing plan to grow your business? If it is not, it should be. Everything you do to market your business should be directing people to your website.
  2. How are you driving traffic to your website? Every piece of marketing material, and I mean EVERY piece of marketing material MUST include the URL for your website.
  3. Google Analytics, Google Analytics and Google Analytics. You must be able to track the source of every visitor to your website. The easiest tool to implement and use to track the sources of every visitor to your website, is Google Analytics, Google Analytics, and Google Analytics.

Think about this, think about your business, think about what you need to do, then, we should talk.

Next blog, I will be asking you some questions about your website.