These days, your website is most often the first place potential customers interact with your business. In many cases, their buying decisions will be based on what is contained in your website. If you don’t spend the time and energy to create the best website possible you may be leaving money on the table every time someone comes to your site.
What to Watch Out For When Dealing With “Free” Websites
Now more than ever you hear advertisements for free and easy ways to build your own website. That sounds like an excellent deal, doesn’t it? A “free” website! But when you get down to the bottom line you need to be aware of what these so called free website companies can actually do for you.
Will your business be relying on selling products online? Then you better make sure your new free website offers an e-commerce solution. Will your potential customers be needing to find your website on the go by using mobile devices? Then you might want to check if your new website will have a mobile friendly design. Will it be important for you to be able to track how people are using your site? Then it will be important to double check that Google Analytics and Webmaster Tools can be easily installed on your site.
A New Website Is Worth Investing In
There are a couple of age old adages that still ring true today: “You get what you pay for”, and “GIGO” (garbage in, garbage out). These two sayings are true when considering your next website. Before making the leap on one of those free website companies you might want to take some time to talk to a professional about what it is you really want out of your website. I think you’d be surprised at what investing in a new website can bring when it comes to a return in the future.