Within the last few months, Pinterest has been rapidly expanding the ways businesses can use the social platform, first with the roll out of their Pinterest Web Analytics, and now with the introduction of info-rich pins.
These “rich pins” automatically pull a wealth of details about the content pin from the website is found on, and have the potential to drive sales for businesses, especially e-commerce, through Pinterest. At the moment, rich pins are only supported for three types of content: products, recipes, and movies, but Pinterest says they’re planning on launching more types of rich pins in the next few months. Each type of rich pin incorporates different information, so let’s take a look at a pin for each category.
Product pins are the most straightforward of the rich pins, and can include information such as the product’s price, brand, store, availability, and even UPC code.
Ever since Pinterest launched in 2010, recipes have made up a huge portion of pinning traffic, and now they are getting an upgrade. Recipe pins can now include ingredients, prep time, cook time, and serving yields.
The final category of rich pins are movie pins. These rich pins can include the movie’s title, a description, release date, actors, director, genre, content rating, and review ratings like Rotten Tomatoes.
Getting Rich Pins
The first step to getting rich pinnability from your website is to flesh out its mark-up with all the meta-tags to supply the information to Pinterest. Fortunately, Pinterest offers pretty extensive documentation on getting your site ready for rich pins. Once you’ve got everything marked-up the way you want it, then all you have to do is get them validated and apply for rich pin access!