What is the difference between good spaghetti and great spaghetti? Anyone can open a jar of spaghetti sauce and cook some pasta to serve a good plate of spaghetti. Not everyone knows how to make the perfect sauce by cooking the right tomatoes with the right blend of herbs and spices and let it simmer all day. Not everyone knows how to mix the right ingredients in the right proportions to make the perfect dough and knead it just right and with the right pasta machine turn out the perfect spaghetti noodles that with the right sauce makes a plate of great spaghetti.
The same goes for Search Engine Marketing. Anyone can open an account with Google AdWords, throw in some key phrases, pick some bids, write some ad copy and call it good. So, what is the difference between good search engine marketing and great engine marketing? For someone to do great search engine marketing they need the knowledge to understand your business. For someone to do great search engine marketing they need to research the right key phrases potential customers use to search on and will drive qualified visitors to your website. For someone to do great search engine marketing they need the ability to write ad copy using 70 characters that will drive people to your website so they will want to interact with your website and convert. For someone to do great search engine marketing they need to understand the power of social media and to use that power to generate buzz about your business and website to increase interest about your business and what you do. For someone to do great search engine marketing they need to understand the importance of search engine optimization and how natural search and paid search work hand-in-hand to increase your rankings in both. For someone to do great search engine marketing they need to understand the tools provided by Google and other search engines to increase your presence in the search engine results.
There is nothing wrong with good spaghetti, but sometimes you just need to have GREAT SPAGHETTI. There is nothing wrong with good search engine marketing, but you really need GREAT SEARCH ENGINE MARKETING to build your brand and to build your business.
The difference between good spaghetti and great spaghetti is more than just the ingredients, it is someone who knows how put those ingredients together so they work well and taste great.
The difference between good search engine marketing and great search engine marketing is more than just the knowledge of your business and the tools, but someone with the experience and knowledge to put it all together so it all works well for you and your business.
At Mid-West Digital Marketing we have the “chef” (certified Google AdWords Professional) who can cook up the right program for you and your business.
If you are looking for some great engine marketing – give us a call – 608.441.3638.