One of the measures of a website is the amount of traffic it attracts. The more traffic it attracts, the more likely your website will be noticed by the search engines. More traffic means more opportunities for conversions. More conversions mean more revenue. More revenue should mean higher profitability.
Let’s look at how traffic is categorized by analytics programs:
- Direct Traffic – This traffic is visitors who know your website, have seen your web address (URL) on a billboard, in a TV/print ad, on the radio, on a business card or has received it through word of mouth.
- Referral Traffic – This traffic is being directed to your website from another website.
- Search Traffic – This traffic is being directed to your website from one of the search engines, primarily Google, Bing, Yahoo or Ask.
What can you do to improve the number of visitors to your website from Direct Traffic? The simplest strategy is to ensure your URL is on EVERY piece of offline marketing you engage in, from business cards to letterhead and marketing brochures, if you have company vehicle have your URL prominently displayed with the domain in Title Case (www.YourDomainName.com) so it is easy to read.
What can you do to improve the number of visitors to your website from Referral Traffic? The simplest strategy is to actively engage in Social Media Marketing using Facebook, Google+ and Twitter. You may also want to consider writing a blog, using Pinterest and other social media platforms.
What can you do to improve the number of visitors to your website from Search Traffic? The simplest strategy is to have a strong Organic Search plan (SEO) and a well-crafted Paid Search program driving traffic from Google, Bing and Yahoo.
Each visitor to your website has value to you as the owner of the website and that value adds profit to the bottom line.
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