Your SEO Foundation – Part 2

Last time we talked about SEO, I discussed reducing functional barriers on your website.  This helps search engines read and understand what your site is all about.  I’ll expand a little more now.

Did you know that search engines can’t see images? They can only read the name of your image file and how you describe it in code. To maintain compliance on your site, all of your images should have an “alt” tag name to identify them.  If you had an image of a light bulb and the file name was “image45.jpg” it tells the search engine nothing about the image.  A better name would be “light-bulb.jpg”.  And then your alt tag would describe the image as “standard home light bulb photo”.  This simple adjustment allows the search engine to properly categorize what your site is about through your images and then deliver up those search results when someone types in “light bulb”.  It also ensures better accessibility for browsers with screen readers.

TimerHave you thought about how fast your pages of your website load?  It takes the average visitor less than 5 seconds to determine whether or not they want to keep browsing your site.  Do you think they will hang out and wait while your website loads?  Not a chance.  Do you think the search engines know that and place this on their list of website compliance?  You bet they do.   Search engines pay attention to this when they are indexing your site.   So do your visitors.  The load time of your website matters in SEO.

Search engine optimization is an integral part of your overall business strategy and you definitely need it to compete online. Building your site based on your customer’s needs is an essential part of search engine optimization.    It’s important to start with a good SEO foundation and make sure it matches the other marketing efforts surrounding your brand.