Posts Tagged: google adwords

Conversion: Lead Generation to Purchasing Customer

As a Business owner, you know business strategies don’t always work well if they come in the “one size fits all” variety, especially when it comes to lead generation and conversion. How would you have a competitive advantage? When it comes to digital marketing there are a lot of options and opportunities for creating a… Read more »


Google AdWords: Ad Extensions

Ad Extensions have been part of the Google AdWords Toolbox for a while. Ad Extensions are a way to extend the message delivered to potential customers in the search engine results page. And now, your Google AdWords Quality Score can be improved with the use of Ad Extensions. What are Ad Extensions? There are a… Read more »


Search Engine Marketing and Spaghetti

What is the difference between good spaghetti and great spaghetti? Anyone can open a jar of spaghetti sauce and cook some pasta to serve a good plate of spaghetti. Not everyone knows how to make the perfect sauce by cooking the right tomatoes with the right blend of herbs and spices and let it simmer… Read more »