Social Media – Mid-West Digital Marketing https://midwestdigitalmarketing.com Thu, 26 Jul 2018 14:20:21 +0000 en-US hourly 1 75379469 Transformation of the Annotation on YouTube https://midwestdigitalmarketing.com/2015/07/youtube-annotation/ https://midwestdigitalmarketing.com/2015/07/youtube-annotation/#respond Wed, 15 Jul 2015 19:52:45 +0000 https://midwestdigitalmarketing.com/?p=3178 Have you ever been watching a video on YouTube when all of a sudden an annoying annotation square pops up? It’s annoying but won’t be as much of a problem anymore. In the last few weeks, YouTube has started implementing new ways for channel owners to promote to the viewer. What are YouTube Annotations? In... Read more »

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Have you ever been watching a video on YouTube when all of a sudden an annoying annotation square pops up? It’s annoying but won’t be as much of a problem anymore. In the last few weeks, YouTube has started implementing new ways for channel owners to promote to the viewer.

What are YouTube Annotations?

In the past, channel owners would create annotations in their videos to have viewers visit their other pages, such as their website or even more YouTube videos. These squares that would pop up on screen did their job, but these transparent squares weren’t visually appealing. There was also the problem that they only showed up on the desktop, so the entire mobile market was never utilized.

YouTube-AnnotationsThe biggest change: there is now a set maximum size an annotation can be, so no longer will you be watching a video and the whole screen becomes engulfed with an ad. There are also now more types of annotations.

Four different areas can be used by the channel owner to direct the viewer to another page. There is now a video header, call-to-action overlay, advertiser’s link, and the new “card” feature. All of these features now take your video and make it look much more professional, and cleaned up. A huge new feature sure to please viewers: the annotations won’t appear on the screen unless your cursor is on the video, making the video much more visually appealing.

Pick a YouTube Card, any Card

The new Card feature that YouTube has developed now allows the publisher of the video to add interactivity throughout all devices. Card types range from video, playlist, website, merchandise, fundraising, and fan funding to all fit the specific needs of the publisher. This new feature is also much more user friendly, and graphically appealing. Instead of scaring the viewer away with pop up boxes, the YouTube card has actually had higher click through rates. The move to cards might signal a complete end to annotations so now is the best time to start implementing the cards.

Below is a video which highlights the changes.

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Another Facebook News Feed Change https://midwestdigitalmarketing.com/2015/07/facebook-news-feed-change/ https://midwestdigitalmarketing.com/2015/07/facebook-news-feed-change/#respond Thu, 09 Jul 2015 21:20:39 +0000 https://midwestdigitalmarketing.com/?p=3171 The Facebook News Feed has been changing a lot lately as the social networking giant tries to sure the user experience is more fun. Some of the changes to the Facebook news feed, though, have been detrimental to smaller, local business pages doing all they can to market themselves. Today, another change when it comes... Read more »

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The Facebook News Feed has been changing a lot lately as the social networking giant tries to sure the user experience is more fun. Some of the changes to the Facebook news feed, though, have been detrimental to smaller, local business pages doing all they can to market themselves. Today, another change when it comes to the Facebook news feed on mobile. It has its positives and negatives.Facebook-News-Feed

Facebook: Who You See First

The change lets you adjust the Facebook news feed to make sure you are seeing what you want to see. When you update the Facebook app on iOS (update coming for Android soon), you will get to choose who you see first in your news feed regardless of when they posted. You want to make sure you see your 5 best friends’ updates whenever you log-on, you will see them first! Personally, I think that’s great…but I am torn.

What about Facebook for Business?

Here’s my dilemma. Will people choose to see what some of their favorite pages are posting? You can have up to 30 people or pages in the “Who You See First” preference menu. I think that some fans of client pages we run here at Mid-West Digital Marketing will put those pages in this preference menu. But, I don’t think those numbers are going to be very high. This will mean less engagement and when engagement goes down, reach goes down.

Discover New Facebook Pages

There is a positive change that will help business pages. It’s called the “Discover New Pages” menu and will pop up on your news feed based on pages already liked or pages your friends like. This could help the smaller businesses be seen in the news feed as long as the page is liked and placed in the “Who You See First” preference menu

What Can Be Done?

I don’t see this Facebook News Feed change as entirely bad. The businesses that we help who are doing boosted posts or Facebook ads will still be seen. I think we will have to step up our content creation and curation game, but that’s our job anyway. I also think we will have to find a way to get fans of the pages to place them into the “Who You See First” preference menu. This will involve some crafty thinking on our part…but, creatively getting messages to people is our job!

 

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Customer Service on Facebook – They Are Watching https://midwestdigitalmarketing.com/2015/07/customer-service-social-media/ https://midwestdigitalmarketing.com/2015/07/customer-service-social-media/#respond Mon, 06 Jul 2015 13:01:48 +0000 https://midwestdigitalmarketing.com/?p=3159 I noticed this a few months ago and realized what it was but ignored it because I wasn’t worried. When it comes to responding to our clients’ customers on Facebook, we have a policy in place. But, three months later, I have more insight into why Facebook is doing this and it will really affect... Read more »

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Facebook-Response-TimeI noticed this a few months ago and realized what it was but ignored it because I wasn’t worried. When it comes to responding to our clients’ customers on Facebook, we have a policy in place. But, three months later, I have more insight into why Facebook is doing this and it will really affect business owners who ignore it.

It’s About Customer Service

I hear a lot of people complaining about how bad customer service has gotten, across the board in all industries. It’s why I preach to clients and potential clients that Facebook and Twitter are truly customer service platforms as well as branding platforms. People WILL complain on social media because it is easy and passive aggressive. Face it, most people are passive aggressive. Companies that don’t respond quickly face a huge backlash, as seen a few weeks ago in Eau Claire. Facebook, though, is REWARDING businesses with fast customer response times; the reward, I believe, is simple – get found easier in local searches in Graph Search. Facebook wants to make sure businesses don’t jump ship since the algorithm changes demolished reach in the past year. If you can be found above your competitors in an organic Facebook Graph Search because of response time on your page, businesses will start to be more responsive and stay on Facebook and realize they need to adjust advertising budgets and spend money on the once free social network.

Facebook ResponseTime is of the Essence

The biggest issue I have with this new “response time” metric is businesses need to respond to 90% of the time within a medianFacebook-Response-Time response time of 5 minutes. If you do this, you get a badge on your page. Most people do not leave complaints or ask questions during business hours. They wait until the evening or even the middle of the night making it impossible for rapid response unless your business has 24/7 online brand monitoring. Unless you are a large brand, this is virtually impossible. I think for this to really work, Facebook needs to change the response time policy in order to receive the badge. It rewards the larger businesses and harms the small businesses which make up the majority of pages on Facebook.

 

What do you think?

 

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Getting Noticed on Social Media https://midwestdigitalmarketing.com/2015/06/social-media-marketing/ https://midwestdigitalmarketing.com/2015/06/social-media-marketing/#respond Wed, 17 Jun 2015 19:28:57 +0000 https://midwestdigitalmarketing.com/?p=3136 Social Media Marketing is not easy. Before I actually started marketing for businesses, I used to say, “It’s not rocket science, a monkey could do social media!” There are a lot of people who still believe this, but I don’t anymore. It’s hard to get businesses noticed among the cacophony of crying marketers on all... Read more »

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Digital-Audience-Attention-SpanSocial Media Marketing is not easy. Before I actually started marketing for businesses, I used to say, “It’s not rocket science, a monkey could do social media!” There are a lot of people who still believe this, but I don’t anymore.

It’s hard to get businesses noticed among the cacophony of crying marketers on all the social networks. It’s easy to forget that it takes time to build a strategy for a brands and it takes constant testing of ideas, new and old, to see what might work.

So, here is where I offer my ideas on how to get a business noticed on Facebook. It’s what my content creation team does daily. While some of this might seem “no-brainer,” it’s good to think about ways to make them work for you… or have us work for you!

  1. Figure Out Who You Are: This is more than just about your business, this is about you. Social media marketing has nothing to do with selling a product or service. People want to know who YOU are first and then they will decide if they want to make a purchase from you… after several “touches”. This is pure branding!
  2. Take Time to be Social: Obviously, “having time” and “running a business” are not phrases that usually co-exist. But, if you can find the time, you can schedule posts on Facebook and Twitter and other platforms using several different social posting sites.
  3. Make Sure Photos are Formatted: Each social platform has its own photo parameters. Facebook and Twitter actually have several (once you start adding social media advertising, there are a few more). If you put a photo up and it’s not cropped properly, is highlighting something strange or isn’t even connected to the content you posted, you have already lost anyone’s interest.
  4. Use #tags, but don’t over use them: The hashtag as a search function is a necessary evil. It help getting involved in conversations and it helps start conversations where you might want to monitor what’s being said. But, over use of a hashtag on a post will kill it.
  5. Be Consistent and Frequent: There’s nothing worse than finding a social media account for a local business or brand and finding the last post was more than a month or a year ago. Or, finding them and reading some of the things they post and wondering why they posted something that has nothing to do with who they are as people, neighbors or a business. Empty social media platforms are worse than having nothing at all. Posting haphazardly will get you ignored.

No, social media marketing isn’t easy. Even with these five tips, there’s a lot more that needs to go into the daily strategy. You might be able to add another 10 tips! I didn’t even begin to go into social media analytics or social media advertising and how to use them to your advantage…another blog soon!

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You Can’t Ignore Them on Social Media https://midwestdigitalmarketing.com/2015/06/social-media-reputation-management/ https://midwestdigitalmarketing.com/2015/06/social-media-reputation-management/#respond Mon, 15 Jun 2015 20:37:45 +0000 https://midwestdigitalmarketing.com/?p=3121 I’ll start this blog with pure transparency. I have a special needs child and disability issues are something that I tend to fight about. Let Them Eat Cake! With that out of the way, what is happening now with a restaurant in Eau Claire is a perfect example of how to let online reputation management... Read more »

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I’ll start this blog with pure transparency. I have a special needs child and disability issues are something that I tend to fight about.

Let Them Eat Cake!

With that out of the way, what is happening now with a restaurant in Eau Claire is a perfect example of how to let online reputation management or lack thereof destroy your business.

Bad Things Happen When You Ignore Social Media Engagement

Miami Steve’s Grill & Bar in Eau Claire ALLEGEDLY denied service to a person with a service dog. While I only know the details of what occurred there from a Facebook post (see photo below), what is obvious is that Miami Steve’s management has forgotten the basic rule of social media: you cannot ignore your customers. Take a look at their Facebook page today to see the nightmare every business owner has with a Facebook page:

  • The last post was March 31st. This poses numerous problems with your social media management, but also shows you just don’t care about the marketing platform. Now, you have more than 20 comments on that post calling you out for the service dog issue. Even worse, it’s a post about the Badger Basketball team’s Final Four appearance! Go to the posts below that and you see people commenting on those as well! Your engagement is now going up and more people are seeing this and are becoming outraged. There has to be some sort of response from management as this is quickly spiraling out of control.
Online-Reputation-Management
  • Posts to the page have now cropped up and the mother of the person this happened to checked into your establishment on Facebook, made the post below and began this viral issue. Not getting into the specifics of what occurred, you now have PR nightmare that isn’t being handled properly. You even have a competitor stepping in and now that competitor is getting GREAT PR!
Online-Reputation-ManagementOnline-Reputation-ManagementOnline-Reputation-Management
  • Finally, your reviews have skyrocketed but not in the way you would want to happen. Bad reviews on Facebook, like Google and Yelp, are business killers.
Facebook ReviewsFacebook Reviews

Use Facebook To Your Advantage

There is an easy way out of this: use your Facebook page to apologize, offer an explanation, offer the family denied service some sort of compensation. If this did not occur, then DO SOMETHING ABOUT THAT. Make sure people know about it.

But, be aware, a law was POSSIBLY broken and now this customer could turn their night out with denied service into a lawsuit that you might not recover from.

Ignoring a social media firestorm is a bad move. This won’t go away unless you become proactive. Now is the time to do so.

UPDATE: OWNER ISSUES APOLOGY

The owner of Miami Steve’s did issue an apology after this blog was posted. You can read it below. At least there’s an attempt at amends.

https://midwestdigitalmarketing.com/2015/06/social-media-reputation-management

 

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