SEM – Mid-West Digital Marketing https://midwestdigitalmarketing.com Fri, 21 Sep 2018 22:03:05 +0000 en-US hourly 1 75379469 A London Search Engine https://midwestdigitalmarketing.com/2015/04/search-engine/ https://midwestdigitalmarketing.com/2015/04/search-engine/#respond Mon, 06 Apr 2015 12:47:08 +0000 https://midwestdigitalmarketing.com/?p=3053 This past summer, I had the opportunity of a lifetime studying abroad in London and become a human “search engine”! I went knowing no one and with no prior knowledge of the city. While I was excited and enthusiastically embraced this challenge, there was a lot of exploring necessary to begin navigating the city. Thank... Read more »

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This past summer, I had the opportunity of a lifetime studying abroad in London and become a human “search engine”! I went knowing no one and with no prior knowledge of the city. While I was excited and enthusiastically embraced this challenge, there was a lot of exploring necessary to begin navigating the city. London_TubeThank goodness for the Tube (“mind the Gap!”) as I relied on it as my only form of transportation…other than walking. During my free time, I would hop on a line and get off at random stops to explore and begin to understand what each area of the city offered.

Tube Travel and Search Engines

During my journey abroad, I was essentially a much smaller version of a search engine; Google, Yahoo or Bing. I went from stop to stop gathering as much information as I could about the area, including attractions, shops, and restaurants. I then took notes or mentally remembered the key city features around each Tube stop. Like a search engines, I was performing their first main task: crawling and indexing. Every single piece of information (web page, document, photo etc.) is like a Tube stop. I was traveling to each stop to learn (or, as the search engine spiders do, crawl) about the area. The search engines gather all of the information regarding that stop and index or store it for future reference.

At the end of my time abroad my family came to visit. All my exploring now was being tested, I had to show my family the city I grew to know and absolutely love. I now was replicating the second function of search engines, providing answers. It was as though my family was telling me things they wanted to search and I had to perform. I would go back into my notes and find the most popular and relevant Tube stop to meet the needs of their search. Search engines do the same thing! After crawling and indexing all of the webpages, documents, photos etc., they are able to store that data so when someone types in a search query they can direct them correctly.

While my personal London explorations did not yield even remotely close to the massive amount of content search engines gather, it allows us to remember their basic functions of indexing and crawling as well as providing answers. It also reminds us to create web content that is as detailed and rich as possible to increase the popularity and relevance.

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The Magic of Search Engine Marketing https://midwestdigitalmarketing.com/2015/01/search-engine-marketing/ https://midwestdigitalmarketing.com/2015/01/search-engine-marketing/#respond Fri, 30 Jan 2015 14:53:05 +0000 https://midwestdigitalmarketing.com/?p=2966 I am the Director Search Engine Marketing Strategy for Midwest Digital Marketing. Sounds good, right? It is a pretty good gig, but what does it mean? I spend my days making sure client’s ads are found when potential customers are searching the web. Pretty straightforward, right? Until you start listing all the types of ads... Read more »

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I am the Director Search Engine Marketing Strategy for Midwest Digital Marketing. Sounds good, right? It is a pretty good gig, but what does it mean?Search Engine Optimization

I spend my days making sure client’s ads are found when potential customers are searching the web. Pretty straightforward, right? Until you start listing all the types of ads that can be used and all the places they can be placed. I use text ads and display ads, they get placed in the search engine results page, they get placed on other websites, they show up on blogs, on mobile websites, before You Tube videos and a bunch of other places all with the intent of driving potential customers to their website.

I spend my days collecting data from a variety of sources and have lots of Excel spreadsheets floating around my computer. I make graphs and tables from all the data I collect and magically turn it into a document I share with my clients to review and understand.

I spend my days talking to people at Google and Bing, as well as other vendors to make sure I know about the latest and greatest tools available so I can create and manage the best online marketing programs for our clients.

Still think it sounds good? Let me tell what I think I do.

I create MAGIC. Okay, not real magic, but I have a passion for what I do and sometimes it feels like magic. I listen to my clients to understand what it is they want to accomplish. I take those goals and turn them into strategies to drive potential customers to their website. Then, I get to share with them what happened and most of the time it is good and it is magical.

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Looking Forward . . . Business Strategy (Digital Platforms) https://midwestdigitalmarketing.com/2014/12/looking-forward-business-strategy-digital-platforms/ https://midwestdigitalmarketing.com/2014/12/looking-forward-business-strategy-digital-platforms/#respond Wed, 31 Dec 2014 15:49:36 +0000 https://midwestdigitalmarketing.com/?p=2917 Committing to change is a tough challenge, but once you start it gets easier when you see the benefits. We have been talking about your website, now let’s talk about how people find your website, just because you built a website and you put it out there on some server, people are not going to... Read more »

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Digital-Platforms-MarketingCommitting to change is a tough challenge, but once you start it gets easier when you see the benefits. We have been talking about your website, now let’s talk about how people find your website, just because you built a website and you put it out there on some server, people are not going to flock to it.

People have more options available than ever before to them to search for stuff they may or may not need.

Some of the more popular options include:

  • Google,
  • Bing,
  • Yahoo,
  • You Tube,
  • AOL, Ask.com and whole bunch of other search engines.
  • Facebook, Twitter, Pinterest, and of lot of other social sites.
  • Shopzilla, eBay, Amazon, PriceGrabber and lots of other shopping sites.

Now, here come the questions:

  1. Are you using any of these platforms to market your company? If the answer is “YES”, please continue, if the answer is “NO”, then we should talk soon.
  2. What platforms are you using and which of their services are using? Why did you pick the platforms you are using?
  3. Who is managing these platforms? (If the answer is YOU, we should talk and SOON)
  4. How do you know what you are doing is working?

Points to consider when choosing which digital marketing platforms you should be using to help you drive traffic to your website and grow your business.

  1. Is your company a business that supplies products and services to other companies? If “YES”, are you using Twitter and LinkedIn?
  2. Does your company sell products people can buy on the internet? If “YES”, are you using the shopping engines and Google Merchant Feed?
  3. Is your company a business that offer services to consumers? If “YES”, how are you optimizing the content on your website? Are you bidding on industry specific keywords that consumers are searching on that could drive qualified traffic to your website?
  4. Is a weekly blog part of your marketing strategy? If “YES”, who is writing it? How are you promoting your blog through other digital platforms?
  5. What reports are you looking at on a regular basis? And even more important, what are you doing based on those reports?

Mid-West Digital Marketing is a full-service digital agency and a Google Partner who can work with you to develop an effective marketing strategy to help you get found on the web, improve the quality of traffic to your website and increase your bottom line. All important things in this digital age.

Give us a call, send us an email and let’s get started today.

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Black Friday: Not Just For Brick & Mortar Stores https://midwestdigitalmarketing.com/2014/11/black-friday-just-brick-mortar-stores/ https://midwestdigitalmarketing.com/2014/11/black-friday-just-brick-mortar-stores/#respond Mon, 24 Nov 2014 15:55:09 +0000 https://midwestdigitalmarketing.com/?p=2864 OMG! #BlackFriday is not just for Brick & Mortar Stores anymore Well, that is something we have all known for a while, but it has gotten REALLY big this year. If you have been watching television at all in the last 30 days, you probably have seen an ad or two (or five) talking about... Read more »

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OMG! #BlackFriday is not just for Brick & Mortar Stores anymore

Well, that is something we have all known for a while, but it has gotten REALLY big this year.

Black-Friday-Holiday-Shopping

If you have been watching television at all in the last 30 days, you probably have seen an ad or two (or five) talking about Black Friday Deals. Several things that may have popped out at you as these ads emitted from your TV – Black Friday has become more than just one day of shopping after Thanksgiving and Black Friday seems to be more than just your usual retailers selling toys, clothes and other such stuff for the Christmas gift-giving season.

So what are you doing to promote Black Friday for your online business?

If you are an e-commerce website, do you have a Google Merchant Account? Are you using Google Shopping or any other comparison shopping engines? And most important are you using Google Product Listing Ads, which appear in the Google Search Engine result pages? It may be too late for the 2014 Black Friday/Cyber Monday Shopping extravaganza, but it is not too late to be planning for 2015. To be successful requires planning, strategy and a lot of attention to detail, something I recently talked about!

“What?”, you say. You are not an e-commerce website, and Black Friday really does not affect you and your business? Let me tell you, the automakers did not get that memo! Car dealers have been promoting Black Friday deals all month and they have been selling more cars because of it. Home remodelers, carpet cleaners, HVAC contractors, even restaurants have jumped on the Black Friday band wagon in some form or another. So how do you spread the word? And what can you do now?

First, do you have a Google AdWords account that is up and running? If your answer is YES, that is a good thing. Second, do you have a campaign dedicated to your Brand name? Extra brownie points if your answer is YES. Now comes the good part, SITELINK EXTENSIONS. Without a whole lot of extra work with the potential of a whole lot of return, not to mention a boost in Quality Score, adding Sitelinks to your existing ads driving visitors deeper into your website and specials you may have for this holiday season get you some boost to your 4th quarter.

Planning, Strategies and Goals – the building blocks of success.

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Are You Going To Reach Holiday Shoppers? https://midwestdigitalmarketing.com/2014/11/going-reach-holiday-shoppers/ https://midwestdigitalmarketing.com/2014/11/going-reach-holiday-shoppers/#respond Wed, 19 Nov 2014 15:50:53 +0000 https://midwestdigitalmarketing.com/?p=2861 Are your reaching the audience you think you should be reaching with your e-commerce website? Are you ready for this year’s Q4 Holiday Shopping Season? Are you looking for new ways to market your products on your website? Google Merchant Center may be the answer for you are looking for. Google Merchant Center Google Merchant... Read more »

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Are your reaching the audience you think you should be reaching with your e-commerce website? Are you ready for this year’s Q4 Holiday Shopping Season?

Are you looking for new ways to market your products on your website?

Google Merchant Center may be the answer for you are looking for.Google-Merchant-Center

Google Merchant Center

Google Merchant Center is part of the Google Suite of Tools to assist business owners with marketing and selling their products across several Google tools such as Google Shopping and Google Product Listing Ads. To begin, you must have an e-commerce website (they must be selling product from the website) and the products you sell do not violate Google’s list of Restricted Products. In addition, the business must have a Google account and should have an active Google AdWords account.

Google Shopping

Google Shopping is a comparison shopping engine. It allows shoppers to compare products and prices across multiple vendors from a single source. Google Shopping allows business owners to reach shoppers while they are searching for items on Google. Google Shopping with the Merchant Feed helps a business owner maintain the accuracy and freshness of their product information to ensure customers are finding the products they are looking for.

Product Listing Ads

Linking Google AdWords and Merchant Center accounts, allows business owners to show their products directly to potential customers through Product Listing Ads. Product Listing Ads are displayed in Google Search results and include a product image, price and business name.

Google Merchant Center Data Feed

The foundation of a Google Merchant Center account is the data feed. The data feed supplies Google with all the required information to post products in Google Shopping and Product Listing Ads. Feeds must be refresh every 28 days or sooner. During high volume periods, such as the holiday shopping season, product feeds should be updated weekly and depending on the volume of sales, daily might be required.

Google has very specific requirements for the construction of a feed. Any errors in the feed will result in your products not being shown in Google Shopping or displayed as a Product Listing Ad.

Here is a list of some of the required information:

  • Basic Product Information
  • Availability & Price
  • Unique Product Identifiers
  • Tax & Shipping

Google has available a Product Feed Specification document for the preparation of a Merchant Center Data Feed.

Contact your Account Executive at Mid-West Marketing to begin the conversation today.

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