Posts Categorized: SEM

A London Search Engine

This past summer, I had the opportunity of a lifetime studying abroad in London and become a human “search engine”! I went knowing no one and with no prior knowledge of the city. While I was excited and enthusiastically embraced this challenge, there was a lot of exploring necessary to begin navigating the city. Thank… Read more »

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The Magic of Search Engine Marketing

I am the Director Search Engine Marketing Strategy for Midwest Digital Marketing. Sounds good, right? It is a pretty good gig, but what does it mean? I spend my days making sure client’s ads are found when potential customers are searching the web. Pretty straightforward, right? Until you start listing all the types of ads… Read more »

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Looking Forward . . . Business Strategy (Digital Platforms)

Committing to change is a tough challenge, but once you start it gets easier when you see the benefits. We have been talking about your website, now let’s talk about how people find your website, just because you built a website and you put it out there on some server, people are not going to… Read more »

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Are You Going To Reach Holiday Shoppers?

Are your reaching the audience you think you should be reaching with your e-commerce website? Are you ready for this year’s Q4 Holiday Shopping Season? Are you looking for new ways to market your products on your website? Google Merchant Center may be the answer for you are looking for. Google Merchant Center Google Merchant… Read more »

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