Sales – Mid-West Digital Marketing https://midwestdigitalmarketing.com Fri, 21 Sep 2018 22:03:05 +0000 en-US hourly 1 75379469 The Call To Action https://midwestdigitalmarketing.com/2014/11/call-action/ https://midwestdigitalmarketing.com/2014/11/call-action/#respond Fri, 14 Nov 2014 17:53:23 +0000 https://midwestdigitalmarketing.com/?p=2850 Are you telling consumers how to do business with you or just hoping it happens? The reality is, we don’t always think about how things will happen. Your dream consumer action might not be the first thing people think of doing when they see your logo, post, tweet, Google ad, or even your website. Without... Read more »

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Are you telling consumers how to do business with you or just hoping it happens?

The reality is, we don’t always think about how things will happen. Your dream consumer action might not be the first thing people think of doing when they see your logo, post, tweet, Google ad, or even your website. Without a consumer knowing what to do, the worst case scenario often happens…which is of course…nothing. So here’s the question, what do you want people to do?

Fustrated-consumer-call-to-action

Is this trickier than I am making it seem?

Yes.

Various social media sites, search engines and online advertising venues have restrictions.

You can’t just say “click here” all the time anymore. Plus, it’s just sort of silly.

What can you do?

In Pay-Per Click advertising on Google and Bing

Encourage consumers to:

  • Call now
  • Schedule an appointment
  • Learn more
  • View inventory

Create urgency and encourage a specific action the best that you can.

On Facebook

  • Give something away! The better the prize, the better the engagement.
  • Be sure to make it easy, if I have to take a picture, post it on your page, tag my best friend and your product’s middle name, I’m probably not going to do what you’re asking.
  • Write a question in your content to encourage people to interact.
  • Run Facebook Ads. You can create specific call to action buttons that make it very easy for a consumer to convert to the webpage you want them to see.

On Twitter

  • Actually tell people to re-tweet your content within the tweet.
  • Create a Twitter Card; similar to a Facebook Ad, you can have an image and a call to action button.
  • Run Twitter Ads; Twitter Ads can be created with different goals in mind and some can even collect consumer data for you.

Digital marketing isn’t all about the sales pitch or the ad that says, “Buy now”. Those things have their place; with moderation and targeting they can be very effective. It’s really about your relationship with your consumer. Believe it or not, you can actually take the lead in that relationship online and encourage a response.

Something to remember throughout your online presence is that you have two great opportunities. The first is to help consumers find what they need to do business with you easier. The second is to represent your brand well by educating and interacting with your consumers. Both of these can help substantially in effectively converting a potential audience into a loyal consumer base.

The first place to start: Your Website

If your website isn’t easy to navigate or have clear calls to action that help you in your end goal, why would we send people there?

  • Is there a form for consumers to fill out? Are you reaching out to them or are they supposed to reach out to you?
  • Can they easily write an outstanding review or give feedback through your website?
  • Is it easy to find your contact information, hours and directions?

Feel like you are be questioned under a hot lamp? Don’t Worry! We are asking for your own good. We want digital marketing to be effective for our clients; that includes having clear expectations and goals in mind. Consider a meeting with our team to see what kind of goal oriented solutions we could provide for you.

 

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From Prospect to Client: The Dating Game https://midwestdigitalmarketing.com/2014/04/prospect-client-dating-game/ https://midwestdigitalmarketing.com/2014/04/prospect-client-dating-game/#respond Tue, 01 Apr 2014 21:12:30 +0000 https://midwestdigitalmarketing.com/?p=2573 Potential customers are just like potential mates – there is a progression of your relationship that you must go through to gain their loyalty. From wooing and courting to signing business and putting a ring on it, there are many similarities between the two processes. Like a woman in a bar, prospects are used to... Read more »

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Potential customers are just like potential mates – there is a progression of your relationship that you must go through to gain their loyalty. From wooing and courting to signing business and putting a ring on it, there are many similarities between the two processes. Like a woman in a bar, prospects are used to being hit on – today’s generation even expects to be marketed to. Since they have so many suitors approaching them, they have the freedom of picking and choosing which one they go home with. However, you too have choices, and you need to learn not to waste your precious time on unsuitable candidates. Here’s a rundown of the prospect-to-client evolution, or as I like to call it, The Dating Game.

Tired of getting chased? Make the first move!

The Dating Game

 

 

 

 

 

 

 

Prospecting (or in the online dating world: Stalking)

When it comes to picking a mate, you first need to know what you want in a relationship. ITM is a common prospecting tactic that involves researching if someone even qualifies as a prospect because your time is precious and you can’t be wasting it on someone you’ll never land – the letters stand for Interest, Time, and Money. If a prospect isn’t interested at all in you or doesn’t have the time of day to give you, you need to move on. And your love may be cheap but it isn’t free, so if your prospect can’t afford your services then why are you even bothering?

 

Connecting
Now that you have a good pool of prospective dates, look into your options. Are you going to try online dating? Prospect customers and clients through LinkedIn, and networking events and Happy Hours are great places to meet people as well. Once you’ve scoped out a qualified prospect try to find a mutual connection who can introduce you or set you up – word-of-mouth recommendations are the most trusted. When you finally make a connection, you’ve got to ask for that First Date. Remember to be persistent, but not annoying.

Dating
When you’re on a first date, you want to show your best side, but you can’t reveal everything you’ve got. You know that your prospect is still dating around with their other options, so by giving away your strategy you could get hurt since they’re not committed to you yet. Find out about your prospect – where have they been? Where do they want to go? And the sweet spot – where does it hurt and how can you help? Once you’ve determined that you’d be a good fit for each other, it’s time to ask for that second date.
Popping the Question
Now that you know you want this person to be exclusive with you, you need to propose. In between dates you should send them articles that remind you of them to show that you were listening and you do care about them. This meeting is all about pulling out the big guns and showing them what you really can do. Taking extra time to learn about this prospect before you pull out a proposal proves you are ready to commit to them. First review what they told you and then make yourself the solution to their problems. Let them know that if they let you, you can be their hero, baby.
The Honeymoon
Congratulations, you won their business (heart)! You’re probably both elated about the future, and things are going smoothly. Remember that this is the honeymoon phase of your relationship… there will be trial and tribulations throughout this journey, and you’ll both have to put in work to make this partnership successful. Now is the best time to establish expectations so there isn’t disappointment down the road.
Relationship Maintenance (see: Marriage)
Here is really where you get to prove yourself. Follow through with your promises. Continue to send your client personalized information that you believe is relevant to them. Check in on them when you know they’re back from vacation, or just got married, or had a baby, or a relative died. Don’t just ignore them once you’ve got their business – you’ve got to continually work to make them happy and loyal.

I’ve been in customer service for 10 years, so I’ve got a lot more experience there than with dating. I’ve learned that the whole “the customer is always right” mantra shouldn’t apply to dating, but the “money back guarantee” one should when it comes to bad dates. Just like a twenty-something girl who realizes her worth in a relationship, you too should be more selective with your business. What kind of person do you really want to get into a relationship with?

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