Posts Categorized: PPC

Google Display Network

Banner Ads Banner ads have had a bad rap that goes way back to the days of shooting ducks, whacking gophers, and gyrating dancers with blaring music. Thankfully, for the most part, those days are behind us. What makes a banner ad good? Here are several steps to consider: 1.      Keep it simple A clear… Read more »

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Google Display Network Basics

The Google Display Network is part of the Google suite of tools that digital marketers use to effectively and efficiently manage online marketing efforts along with Google AdWords, Google Analytics, and Google Webmaster Tools.     The Display Network offers several choices to for online campaigns: Banner Ads Remarketing Ads – Banners Remarketing Ads –… Read more »

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Do Not Put All Your Eggs in One Basket

Good advice for anyone in business these days, especially when it comes to your advertising and marketing strategies. But over the last 10+ years, when it comes to online advertising, people have more and more placed “all their eggs in one basket” and that basket is the biggest . . . Google. Websites are optimized… Read more »

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