Posts Categorized: Paid Search

Google AdWords: Ad Extensions

Ad Extensions have been part of the Google AdWords Toolbox for a while. Ad Extensions are a way to extend the message delivered to potential customers in the search engine results page. And now, your Google AdWords Quality Score can be improved with the use of Ad Extensions. What are Ad Extensions? There are a… Read more »


Google Display Network

Banner Ads Banner ads have had a bad rap that goes way back to the days of shooting ducks, whacking gophers, and gyrating dancers with blaring music. Thankfully, for the most part, those days are behind us. What makes a banner ad good? Here are several steps to consider: 1.      Keep it simple A clear… Read more »