E-Commerce – Mid-West Digital Marketing https://midwestdigitalmarketing.com Fri, 21 Sep 2018 22:03:05 +0000 en-US hourly 1 75379469 Conversion: Lead Generation to Purchasing Customer https://midwestdigitalmarketing.com/2015/07/lead-generation-conversion/ https://midwestdigitalmarketing.com/2015/07/lead-generation-conversion/#respond Wed, 01 Jul 2015 13:29:24 +0000 https://midwestdigitalmarketing.com/?p=3157 As a Business owner, you know business strategies don’t always work well if they come in the “one size fits all” variety, especially when it comes to lead generation and conversion. How would you have a competitive advantage? When it comes to digital marketing there are a lot of options and opportunities for creating a... Read more »

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As a Business owner, you know business strategies don’t always work well if they come in the “one size fits all” variety, especially when it comes to lead generation and conversion. How would you have a competitive advantage? When it comes to digital marketing there are a lot of options and opportunities for creating a strong business practice online.

Lead-Generation

Lead Generation:

This would be something that tells new people about who you are or it could tell existing clients about a new product/service that they don’t currently utilize. Your “lead generator” could search engine marketing such as Google AdWords, Bing or Yahoo network advertising, banner ads, contextual ads, video ads or Facebook ads.

You could be getting lead generation from your sales staff, an onsite data collection, referral sources and Broadcast Radio. While determining your best generation option, there are questions you can ask to be sure it will be successful: Is your lead generator targeted? Will it have a high return based on the strategy and specific product/service you’re promoting? Will you get quality leads based on your strategy?

Lead Collection:

When you are generating leads, where does the potential client/customer go on your website and what are you asking them to do? Are they going to fill out a form? Online forms make it easy for you, but does it make it easy for your potential client? Better yet, if you make it easy for your potential client, are you still gathering the best information to convert that lead into a sale? The “call-to-action” on your site might be great, but if the collector is too complicated the user experience could be ruined and the conversion won’t happen.

Lead Conversion:

Let’s convert those leads to sales dollars! I don’t mean to confuse you here. A lot of times we talk about conversion online as completing a goal. For example we might consider someone filling out your online form to be a conversion. I want to take that a step further and think about it in terms of sales. If you have truly converted a lead outside of digital marketing, they have decided on you and bought your product or service. If you have an e-commerce site and individuals can buy your product/service online, the components discussed above apply to you differently. But for someone still looking to utilize their standard business model and sell offline, this is something to really think about. Whoever follows up with your online leads is vital! If you are doing a good job of sending qualified leads to your lead collector, this next phase of lead conversion could mean big dollars. Have you thought about creating a standard process for follow up? Even a little discussion and training for the individuals who will be following up with you leads could do wonders!

What are your ideas on digital conversions? Do you have a call-to-action idea you need help fleshing out?

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Black Friday: Not Just For Brick & Mortar Stores https://midwestdigitalmarketing.com/2014/11/black-friday-just-brick-mortar-stores/ https://midwestdigitalmarketing.com/2014/11/black-friday-just-brick-mortar-stores/#respond Mon, 24 Nov 2014 15:55:09 +0000 https://midwestdigitalmarketing.com/?p=2864 OMG! #BlackFriday is not just for Brick & Mortar Stores anymore Well, that is something we have all known for a while, but it has gotten REALLY big this year. If you have been watching television at all in the last 30 days, you probably have seen an ad or two (or five) talking about... Read more »

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OMG! #BlackFriday is not just for Brick & Mortar Stores anymore

Well, that is something we have all known for a while, but it has gotten REALLY big this year.

Black-Friday-Holiday-Shopping

If you have been watching television at all in the last 30 days, you probably have seen an ad or two (or five) talking about Black Friday Deals. Several things that may have popped out at you as these ads emitted from your TV – Black Friday has become more than just one day of shopping after Thanksgiving and Black Friday seems to be more than just your usual retailers selling toys, clothes and other such stuff for the Christmas gift-giving season.

So what are you doing to promote Black Friday for your online business?

If you are an e-commerce website, do you have a Google Merchant Account? Are you using Google Shopping or any other comparison shopping engines? And most important are you using Google Product Listing Ads, which appear in the Google Search Engine result pages? It may be too late for the 2014 Black Friday/Cyber Monday Shopping extravaganza, but it is not too late to be planning for 2015. To be successful requires planning, strategy and a lot of attention to detail, something I recently talked about!

“What?”, you say. You are not an e-commerce website, and Black Friday really does not affect you and your business? Let me tell you, the automakers did not get that memo! Car dealers have been promoting Black Friday deals all month and they have been selling more cars because of it. Home remodelers, carpet cleaners, HVAC contractors, even restaurants have jumped on the Black Friday band wagon in some form or another. So how do you spread the word? And what can you do now?

First, do you have a Google AdWords account that is up and running? If your answer is YES, that is a good thing. Second, do you have a campaign dedicated to your Brand name? Extra brownie points if your answer is YES. Now comes the good part, SITELINK EXTENSIONS. Without a whole lot of extra work with the potential of a whole lot of return, not to mention a boost in Quality Score, adding Sitelinks to your existing ads driving visitors deeper into your website and specials you may have for this holiday season get you some boost to your 4th quarter.

Planning, Strategies and Goals – the building blocks of success.

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Are You Going To Reach Holiday Shoppers? https://midwestdigitalmarketing.com/2014/11/going-reach-holiday-shoppers/ https://midwestdigitalmarketing.com/2014/11/going-reach-holiday-shoppers/#respond Wed, 19 Nov 2014 15:50:53 +0000 https://midwestdigitalmarketing.com/?p=2861 Are your reaching the audience you think you should be reaching with your e-commerce website? Are you ready for this year’s Q4 Holiday Shopping Season? Are you looking for new ways to market your products on your website? Google Merchant Center may be the answer for you are looking for. Google Merchant Center Google Merchant... Read more »

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Are your reaching the audience you think you should be reaching with your e-commerce website? Are you ready for this year’s Q4 Holiday Shopping Season?

Are you looking for new ways to market your products on your website?

Google Merchant Center may be the answer for you are looking for.Google-Merchant-Center

Google Merchant Center

Google Merchant Center is part of the Google Suite of Tools to assist business owners with marketing and selling their products across several Google tools such as Google Shopping and Google Product Listing Ads. To begin, you must have an e-commerce website (they must be selling product from the website) and the products you sell do not violate Google’s list of Restricted Products. In addition, the business must have a Google account and should have an active Google AdWords account.

Google Shopping

Google Shopping is a comparison shopping engine. It allows shoppers to compare products and prices across multiple vendors from a single source. Google Shopping allows business owners to reach shoppers while they are searching for items on Google. Google Shopping with the Merchant Feed helps a business owner maintain the accuracy and freshness of their product information to ensure customers are finding the products they are looking for.

Product Listing Ads

Linking Google AdWords and Merchant Center accounts, allows business owners to show their products directly to potential customers through Product Listing Ads. Product Listing Ads are displayed in Google Search results and include a product image, price and business name.

Google Merchant Center Data Feed

The foundation of a Google Merchant Center account is the data feed. The data feed supplies Google with all the required information to post products in Google Shopping and Product Listing Ads. Feeds must be refresh every 28 days or sooner. During high volume periods, such as the holiday shopping season, product feeds should be updated weekly and depending on the volume of sales, daily might be required.

Google has very specific requirements for the construction of a feed. Any errors in the feed will result in your products not being shown in Google Shopping or displayed as a Product Listing Ad.

Here is a list of some of the required information:

  • Basic Product Information
  • Availability & Price
  • Unique Product Identifiers
  • Tax & Shipping

Google has available a Product Feed Specification document for the preparation of a Merchant Center Data Feed.

Contact your Account Executive at Mid-West Marketing to begin the conversation today.

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