Content Marketing – Mid-West Digital Marketing http://midwestdigitalmarketing.com Wed, 16 May 2018 16:09:09 +0000 en-US hourly 1 75379469 Conquering Content Writer’s Block With a Few Simple Steps http://midwestdigitalmarketing.com/2015/07/content-marketing-writers-block/ http://midwestdigitalmarketing.com/2015/07/content-marketing-writers-block/#respond Fri, 03 Jul 2015 13:06:28 +0000 http://midwestdigitalmarketing.com/?p=3151 (forthcoming pun is intended) Do you often find yourself struggling with ideas of to post as content for your client? Does it seem like you’ve actually found the end of the cyber highway? Here’s an idea, TALK TO THE PEOPLE AROUND YOU TO DISCOVER CONTENT! I know that seems crazy with how our society is... Read more »

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(forthcoming pun is intended)Writers-block

Do you often find yourself struggling with ideas of to post as content for your client? Does it seem like you’ve actually found the end of the cyber highway? Here’s an idea, TALK TO THE PEOPLE AROUND YOU TO DISCOVER CONTENT! I know that seems crazy with how our society is becoming more and more digitally distant from each other. It’s incredible what five minutes of seemingly unimportant conversation can produce in terms of content ideas.

Break it down!

Writer’s block happens to people in every field of study; a psychoanalyst by the name of Edmund Bergler coined the term in 1947. Who knows, it could have been known as “doctors dilemma”. “Doctor’s dilemma”, that’s kind of a scary thought actually, so wise choice Dr. Bergler. When you get stumped on a subject, how many times has continuing to dig at it actually produced a positive result in a timely manner? If you’re like me, then the answer is not often. I find it best to take a little stroll through the office, say “hi” to my coworkers and strike up a little conversation with them. It really helps to clear my head of what I was thinking about for the past 2 hours. According to a Stanford study on the subject of creativity and the impact walking has on our creative ability, a person’s creative output increases by an average of 60% compared to when they are sitting.

So get up, stretch those legs, and now head out on your path to reclaiming your content creativity! Be sure to remember your way back or your boss might get upset.

 

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6 Tips for Blogging Effectively http://midwestdigitalmarketing.com/2015/05/blogging-effectively/ http://midwestdigitalmarketing.com/2015/05/blogging-effectively/#respond Tue, 19 May 2015 15:08:42 +0000 http://midwestdigitalmarketing.com/?p=3101 Sometimes a tweet, picture, or Facebook post is not enough. We need more; your audience wants more. This is when blogging comes in to save the day. With blogs you have an abundance of space, the ability to share photos and videos, and unlimited creativity. Blogs are utilized for many different purposes: corporate blogs, personal... Read more »

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Sometimes a tweet, picture, or Facebook post is not enough. We need more; your audience wants more. This is when blogging comes in to save the day. With blogs you have an abundance of space, the ability to share photos and videos, and unlimited creativity. Blogs are utilized for many different purposes: corporate blogs, personal blogs, hobby/interest blogs, professional blogs, and community blogs. Within these various categories, there are a myriad of sub categories to reach every possible niche. Because there is a blog for just about everything, it is crucial to take the time to make your blog stand out and place immense focus on your brand. You don’t want to just blog, you want to effectively blog!

6 Tips for Blogging Effectively

Effective Blogging Strategies

  • Authority: Don’t simply add content to your blog and blogging niche, make an impact and add something new and influential. Have that authority and power when writing your blog to really lay down the gavel and make a point.

 

  • Content: Along with having new and powerful content, make sure it is creative! Benefit from the ability to share more than 140 characters. While you have lots of space, make sure that you don’t bore your readers with too much information. Pick topics that your readers will be drawn to read to increase your engagement. While thinking creatively, also think like your readers to gain a better understanding of what they want to read. You can also browse what your competitors are blogging about to make sure your ideas are unique.

 

  • Timing: They say that timing is everything, and while this isn’t necessarily the case for blogging, it certainly is important. Take the time to research when it is the best time to reach your audience. Look at days and specific times that your audience is most active on Social Media and Blogs.

 

  • Style: Blogging allows you to share your voice with your audience on a digital platform. Don’t let the written words stop you from showing them what your brand is all about. Choose an appropriate yet creative way to stylize your brand that fits with how you want to be seen. This can additionally be shown through the design and extra elements on your blog page.

 

  • Frequency: It is completely understandable that you may not be able to blog daily, or even weekly, but pick a range and stick with it. You don’t want your audience to look at your blog and see 5 posts from 3 months ago and nothing sense. Make sure you are consistent with when and how you post to create more loyalty and interest in your blog.

 

  • Engagement: This is a key turning point in your blog, it takes your posts and begins to create a community. This is done through interaction on your blog in the form of comments. When your audience sees comments, they are more likely to post comments which creates great dialogue. While you want comments, keep an eye out for trolls and spam comments, you want to monitor to your comments to make sure they are related to your blog. Once you have your comments, make sure that you reply and respond to them to continue the engagement cycle.

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Choosing the Right Keywords http://midwestdigitalmarketing.com/2015/04/keywords-seo/ http://midwestdigitalmarketing.com/2015/04/keywords-seo/#respond Fri, 24 Apr 2015 17:15:46 +0000 http://midwestdigitalmarketing.com/?p=3080 Did you know choosing keywords for Search Engine Optimization is as exciting as professional sports? Seriously! When it comes to sports, every month brings new excitement. Currently one main focus for sports fans is the much anticipated NFL Draft. Sports Analysts begin the discussion of which NFL prospects will go where as soon as the... Read more »

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Did you know choosing keywords for Search Engine OptimizationNFL_Draft is as exciting as professional sports? Seriously! When it comes to sports, every month brings new excitement. Currently one main focus for sports fans is the much anticipated NFL Draft. Sports Analysts begin the discussion of which NFL prospects will go where as soon as the regular season is over, and this discussion only escalates until the actual event. Sports Analysts can only PREDICT which team will pick which player in the first few rounds of the draft. Looking at teams’ needs and players’ strengths, these analysts make informed, educated guesses on possible draft choices. It’s the same with keywords for SEO!

The Keyword Draft

Creating keywords is a very similar to sports analysis. While we can’t be certain what people will search for, we can be prepared and well informed to guess those possible searches. The Draft Analysts may talk with the trainers, coaches, or insiders to gain knowledge about possible team needs and players abilities. Similarly, marketing teams can talk with sales representatives or customer service representatives to see what types of customers associate with the brand and company. Those associations can be very helpful in creating keywords as they represent how your customers view you. It’s also important to look deeply at the data on keyword searches to determine the most relevant and highly searched terms for YOUR business.

Take the time to understand your target audience and build keywords around that. A team isn’t going to draft a quarterback in the first round if they currently have the best quarterback in the league. Don’t choose keywords if they are not connected to your target audience. You want to optimize your success!

Finding the Middle Ground

While teams want the strongest player possible, they also want a player to fill their needs on the team; they have to find a happy medium. The same goes with finding keywords. While you may want to use keywords that perfectly represent what you want your brand to be known as, you also have to create keywords that incorporate what will be searched for.

Competition

It is also helpful to look at what your competitors are targeting. Teams want to be able to beat their rivals, they want to have the best group of players possible. This can’t be done without knowing the build of other teams. Look at what similar companies or brands are targeting in order to build strong yet competitive keywords.

Research, research, research…

Like picking a new player for the team, choosing keywords is not a quick or easy task. This process requires lots of research and understanding…and, usually, help from experts!

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Facebook Changes How Likes Work http://midwestdigitalmarketing.com/2015/04/facebook-likes-algorithm/ http://midwestdigitalmarketing.com/2015/04/facebook-likes-algorithm/#respond Wed, 22 Apr 2015 21:23:00 +0000 http://midwestdigitalmarketing.com/?p=3075 We talk a lot about engagement when it comes to social media; Facebook likes, comments and shares. We believe that engagement is more important than the number of likes on your page. But, Facebook is now changing an important facet of engagement with brands and it will affect your page as well as clicks through... Read more »

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We talk a lot about engagement when it comes to social media; Facebook likes, comments and shares. We believe that engagement is more important than the number of likes on your page. But, Facebook is now changing an important facet of engagement with brands and it will affect your page as well as clicks through to your website content.Facebook-algorithm

It’s all about user experience, says Facebook. We get that.

We build websites based on user experience. We do Facebook strategy based on user experience. But the change to the Facebook Algorithm today changes user experiences based on an important part of engagement, the “like” of a post. If a post receives a lot of likes, this USED to help your organic reach. When “Ron Giordan” liked a post from some page, friend or business page, many of my friends would see that on their newsfeed and possibly read the post, click on the content and engage with it in some way. This helped with reach as the more engagement occurred, the more the post would appear on newsfeeds.

Apparently, people have told Facebook that they don’t care what stories “Ron Giordan” likes or even comments on (frankly, I am shocked because when I comment on something or like it, it is important!). Facebook is updating the algorithm so my friends don’t see those items. I will have to SHARE the content I read in order to get others to see it.

What does this mean for brands?

It basically lowers the engagement rate even more and lowers the numbers of people that see your posts unless you pay to boost them. Now, we already boost posts with direct links to client websites. We won’t do that for links to information that is about the brand but not from the brand’s website. This will mean less people will see content.

This does not mean Facebook or social media should be abandoned. Quite the contrary. It just means that brands need to re-focus on what it means to be social. Stop being overly promotional. Stop trying to sell. Write blogs or have us write blogs for your website. Create valuable content and spend a few bucks to get it seen.

And, by all means, stop worrying about how many likes you have on your page!

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Up Periscope! The Live Streaming Battle http://midwestdigitalmarketing.com/2015/03/periscope-meerkat-twitter-live-streaming-video/ http://midwestdigitalmarketing.com/2015/03/periscope-meerkat-twitter-live-streaming-video/#respond Fri, 27 Mar 2015 16:58:48 +0000 http://midwestdigitalmarketing.com/?p=3037 It didn’t take long for folks to see the value of live streaming video on Twitter using Meerkat. Certainly, Twitter recognized what was happening and went out and bought Meerkat competitor, Periscope, and immediately shut Meerkat out of using Twitter’s social graph. What Does Live Streaming on Twitter Offer? This is a really good question... Read more »

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It didn’t take long for folks to see the value of live streaming vidLive-Streaming-twitter-meerkat-periscopeeo on Twitter using Meerkat. Certainly, Twitter recognized what was happening and went out and bought Meerkat competitor, Periscope, and immediately shut Meerkat out of using Twitter’s social graph.

What Does Live Streaming on Twitter Offer?

This is a really good question and here’s the easy answer: We are all “broadcast” journalists now. As a former broadcast journalist for nearly 20 years, this make me cringe. Anyone calling themselves a “journalist” is somewhat scary for me considering most have no ethics training, storytelling training or story gathering capabilities. But, “citizen journalism” is good for democracy…so, here we are. Now that anyone can “broadcast” or start up a live streaming event using a social network, it changes the dynamic of everyday life.

*Get pulled over, grab your phone and start live streaming the interaction with the police officer (I’m sure that will go over well).

*Have an event that you want people to come to, grab your phone and start live streaming the set-up, or portions of it and invite people to show up.

*Witness “breaking news”, grab your phone and become the next Wolf Blitzer!

How Will live streaming Work for Branding, Content Marketing?

Right now, there are plenty of news organizations, media companies, reporters, politicians using Periscope and Meerkat to get their own versions of stories out there first. It’s always about being first. But, for content marketers who are branding clients, the goals have to be known; come up with a strategy and stick to it.

*Are you building a new product? Show us!

*Are you selling new things at your store? Show us!

*Are you building yourself up as an expert? Show us!

*Are you offering behind-the-scenes, never-before-seen images where fans will feel “close” to you? Show us!

I am going to start using Periscope occasionally. It won’t always be pretty. It won’t always be interesting. But, I promise it will be fun! Follow me on Twitter @rongiordan and let’s see how this will all work!

(side note…I use “broadcast” with quotes because, technically, this isn’t broadcasting.)

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