Content – Mid-West Digital Marketing https://midwestdigitalmarketing.com Thu, 26 Jul 2018 14:20:21 +0000 en-US hourly 1 75379469 Conquering Content Writer’s Block With a Few Simple Steps https://midwestdigitalmarketing.com/2015/07/content-marketing-writers-block/ https://midwestdigitalmarketing.com/2015/07/content-marketing-writers-block/#respond Fri, 03 Jul 2015 13:06:28 +0000 https://midwestdigitalmarketing.com/?p=3151 (forthcoming pun is intended) Do you often find yourself struggling with ideas of to post as content for your client? Does it seem like you’ve actually found the end of the cyber highway? Here’s an idea, TALK TO THE PEOPLE AROUND YOU TO DISCOVER CONTENT! I know that seems crazy with how our society is... Read more »

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(forthcoming pun is intended)Writers-block

Do you often find yourself struggling with ideas of to post as content for your client? Does it seem like you’ve actually found the end of the cyber highway? Here’s an idea, TALK TO THE PEOPLE AROUND YOU TO DISCOVER CONTENT! I know that seems crazy with how our society is becoming more and more digitally distant from each other. It’s incredible what five minutes of seemingly unimportant conversation can produce in terms of content ideas.

Break it down!

Writer’s block happens to people in every field of study; a psychoanalyst by the name of Edmund Bergler coined the term in 1947. Who knows, it could have been known as “doctors dilemma”. “Doctor’s dilemma”, that’s kind of a scary thought actually, so wise choice Dr. Bergler. When you get stumped on a subject, how many times has continuing to dig at it actually produced a positive result in a timely manner? If you’re like me, then the answer is not often. I find it best to take a little stroll through the office, say “hi” to my coworkers and strike up a little conversation with them. It really helps to clear my head of what I was thinking about for the past 2 hours. According to a Stanford study on the subject of creativity and the impact walking has on our creative ability, a person’s creative output increases by an average of 60% compared to when they are sitting.

So get up, stretch those legs, and now head out on your path to reclaiming your content creativity! Be sure to remember your way back or your boss might get upset.

 

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6 Tips for Blogging Effectively https://midwestdigitalmarketing.com/2015/05/blogging-effectively/ https://midwestdigitalmarketing.com/2015/05/blogging-effectively/#respond Tue, 19 May 2015 15:08:42 +0000 https://midwestdigitalmarketing.com/?p=3101 Sometimes a tweet, picture, or Facebook post is not enough. We need more; your audience wants more. This is when blogging comes in to save the day. With blogs you have an abundance of space, the ability to share photos and videos, and unlimited creativity. Blogs are utilized for many different purposes: corporate blogs, personal... Read more »

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Sometimes a tweet, picture, or Facebook post is not enough. We need more; your audience wants more. This is when blogging comes in to save the day. With blogs you have an abundance of space, the ability to share photos and videos, and unlimited creativity. Blogs are utilized for many different purposes: corporate blogs, personal blogs, hobby/interest blogs, professional blogs, and community blogs. Within these various categories, there are a myriad of sub categories to reach every possible niche. Because there is a blog for just about everything, it is crucial to take the time to make your blog stand out and place immense focus on your brand. You don’t want to just blog, you want to effectively blog!

6 Tips for Blogging Effectively

Effective Blogging Strategies

  • Authority: Don’t simply add content to your blog and blogging niche, make an impact and add something new and influential. Have that authority and power when writing your blog to really lay down the gavel and make a point.

 

  • Content: Along with having new and powerful content, make sure it is creative! Benefit from the ability to share more than 140 characters. While you have lots of space, make sure that you don’t bore your readers with too much information. Pick topics that your readers will be drawn to read to increase your engagement. While thinking creatively, also think like your readers to gain a better understanding of what they want to read. You can also browse what your competitors are blogging about to make sure your ideas are unique.

 

  • Timing: They say that timing is everything, and while this isn’t necessarily the case for blogging, it certainly is important. Take the time to research when it is the best time to reach your audience. Look at days and specific times that your audience is most active on Social Media and Blogs.

 

  • Style: Blogging allows you to share your voice with your audience on a digital platform. Don’t let the written words stop you from showing them what your brand is all about. Choose an appropriate yet creative way to stylize your brand that fits with how you want to be seen. This can additionally be shown through the design and extra elements on your blog page.

 

  • Frequency: It is completely understandable that you may not be able to blog daily, or even weekly, but pick a range and stick with it. You don’t want your audience to look at your blog and see 5 posts from 3 months ago and nothing sense. Make sure you are consistent with when and how you post to create more loyalty and interest in your blog.

 

  • Engagement: This is a key turning point in your blog, it takes your posts and begins to create a community. This is done through interaction on your blog in the form of comments. When your audience sees comments, they are more likely to post comments which creates great dialogue. While you want comments, keep an eye out for trolls and spam comments, you want to monitor to your comments to make sure they are related to your blog. Once you have your comments, make sure that you reply and respond to them to continue the engagement cycle.

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What Jingles Can Teach Content Creators https://midwestdigitalmarketing.com/2015/03/content-creators-marketing-jingles/ https://midwestdigitalmarketing.com/2015/03/content-creators-marketing-jingles/#respond Mon, 23 Mar 2015 16:43:09 +0000 https://midwestdigitalmarketing.com/?p=3026 In our world of overstimulation, it’s hard to get a brain’s attention and even harder to hold it. How can your writing cut through the cacophony and get “heard?” And how can it create brand loyalty or even generate sales? The human brain continually seeks patterns, likeness, and relationships. And it does its best memory... Read more »

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In our world of overstimulation, it’s hard to get a brain’s attention and even harder to hold it. How can your writing cut through the cacophony and get “heard?” And how can it create brand loyalty or even generate sales?

The human brain continually seeks patterns, likeness, and relationships. And it does its best memory work where it finds them. That’s one reason most of us still remembers exactly how each of these jingles ends:

  • Good to the last drop…
  • Like a good neighbor…
  • I am stuck on Band-Aid…
  • Rice-a-Roni…
  • Plop, plop, fizz, fizz…

(Admit it: You sang some of those as you read them.)

Jingles-Branding

Courtesy Paul Townsend

Jingles slowly worm their way deep into the brain, but it’s not only because they appeal to its love of patterns and relationships.

It’s also because repetition carves ever-deepening pathways into the brain. Hear something dozens of times, and it starts to form a groove. With jingles, the grooves are even deeper (no pun intended!). That’s because so much more of the brain is involved where music is concerned—the motor centers keeping the beat as you bob your head, the language centers engaging with the lyrics, the visual centers picturing the musical notes or memories you associate with the song, and the emotional centers stimulated by all you associate with the music.

People who write jingles prey on this nature of the brain.

Content creators would do well to investigate any kind of psychology behind messages that stick. You can’t tap into the brain in all the same ways jingle-writers can, not without adding audio to your blogs or websites. (Personally, I’d rather take a punch to the head than be startled by music on autoplay on a website.) However, you can look for similar ways to form deep grooves in the brain. Here are some of those ways:

Metaphors and similes. Like a good neighbor, State Farm is there. A few carefully placed metaphors or similes can go a long way toward making your words memorable. If I tell you, “Writing a book feels like climbing backward up a wall with bowling balls chained to my ankles,” you’re more likely to tune in and remember it than if I say, “Writing a book is hard.” Just don’t use clichés.

Repetition. I want my baby back, baby back, baby back. For one of our clients that sells jewelry, I periodically blog a story about a real-life wedding proposal. After I wrote four or five of these, they became a theme within the blog. The repetition was familiar enough that readers could see “Real Romance” in the headline and know what they were about to get.

Rhythm and Poetry. Plop, plop! Fizz, fizz! Oh, what a relief it is! Through rhymes and repetition, lilts and cadence, words are often easier to remember and easier to connect to other subjects when they have a poetic quality. Try some word play. Try some alliteration. The occasional line that reads like poetry can really get inside your reader’s head.

Use imagery. Rice-a-Roni, the San Francisco Treat! (If you grew up with this one, try reading it without picturing a person hanging off the back of a trolley car singing it.) Paint a picture with your words, and you’ll engage the visual centers of the brain along with those centers that have to show up for reading and comprehension to take place. The more of the mind’s real estate you can engage, the better chance you have for sticking.

Above all else, remember that, in marketing, it’s pointless to worm your words into a reader’s memory unless you associate your words with your client’s brand or product, too. To this day, when someone sings, “You deserve a break today…” I have an impulse to steer toward a McDonald’s. You want your words to leave a mark that the brain associates with your client. It can build a subconscious sort of brand loyalty. And when the words later come to mind, the reader just might go shopping with your client.

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Video Marketing: You Are Ready! https://midwestdigitalmarketing.com/2015/01/video-marketing-ready/ https://midwestdigitalmarketing.com/2015/01/video-marketing-ready/#respond Wed, 14 Jan 2015 15:10:42 +0000 https://midwestdigitalmarketing.com/?p=2940 It’s time you started thinking of ways to use video marketing as part of your content marketing strategy. Here’s why!

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It’s time you started thinking of ways to use video marketing as part of your content marketing strategy.

Here’s why!

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WWAD: What Would Aristotle Do (as a Father of Content) https://midwestdigitalmarketing.com/2015/01/wwad-aristotle-father-content/ https://midwestdigitalmarketing.com/2015/01/wwad-aristotle-father-content/#respond Tue, 06 Jan 2015 16:21:59 +0000 https://midwestdigitalmarketing.com/?p=2927 In digital marketing, the quality of any piece of content is measured largely by its virulence. The more your content gets shared, the larger your stockpile of Brownie points. So, any writer in the biz of helping businesses vie for web attention must constantly consider what it is that makes content share-able. No, duh. Digital... Read more »

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In digital marketing, the quality of any piece of content is measured largely by its virulence. The more your content gets shared, the larger your stockpile of Brownie points. So, any writer in the biz of helping businesses vie for web attention must constantly consider what it is that makes content share-able.

No, duh.Aristotle_Content_Marketing

Digital marketers have been regurgitating the same mantra for years now: Content is king. But it’s not that simple. We’re working with a rapidly moving target, not only in terms of the things people dig but also in terms of the evolving rules of engagement on all social media.

So, what would Aristotle do?

Aristotle is the granddaddy of quality content, among the first to nail down what makes an idea worthy of passing around. (He also rocked a sweet lumbersexual beard, for those readers who need further reason to find him relevant more than 2,000 years after his death.)  He argued that when a message strikes a chord with someone on an ethical, emotional, and/or logical level, that person is more likely to actively engage with it. Here’s a look at content marketing, Aristotelian style:

Ethos

Use perfect grammar and syntax. Be fair. Show off your pedigree, education, certification—any evidence of your clout. Write at the proper readability level for your audience. Tools like the Flesh-Kincaid offer a quick-and-dirty means to this end, but don’t be a slave to them. They may penalize for things like proper nouns, higher-syllable counts, passive language, and compound sentences, so they can artificially inflate scores. (I don’t care how many syllables are in Mississippi. Even a third-grader can read it.)

Logos

Lay out your idea like a boss: Offer concrete evidence that can be corroborated. Cite facts, statistics, and studies. For example, I’d want you to know as you’re reading this blog that Aristotle is oft listed as one of the smartest people of all times, and particularly famous for making sound arguments. (FYI, hyperlinks to credible sources are good for logos and for SEO.)

Pathos

If you don’t connect with people, it doesn’t matter how solid your argument or your expertise are: Audiences will bolt. Pathos offers protection against this problem. So, go ahead: pull heart strings, tickle funny bones, and jerk tears. You can do this by using things like true stories, quotes, fun or breathtaking graphics, and pictures of kittens—especially ones being nursed by another species of animal, preferably a panda. (Sadly, I’m only half-kidding.)

I expect a year where pathos will be my most important tool from Aristotle’s toolbox. That’s because people are getting numb to the endless onslaught of content, and craving ever-deeper connections. Pulling on people’s emotions is the surest way to create those connections and get them to engage. Find yourself a sloth that will nurse an orphaned puppy, and you’ll be golden.

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