Business Coach – Mid-West Digital Marketing https://midwestdigitalmarketing.com Fri, 21 Sep 2018 22:03:05 +0000 en-US hourly 1 75379469 What Comes First; The Push or the Pull (easier to answer than the chicken or egg)? https://midwestdigitalmarketing.com/2014/02/comes-first-push-pull-easier-answer-chicken-egg/ https://midwestdigitalmarketing.com/2014/02/comes-first-push-pull-easier-answer-chicken-egg/#respond Thu, 20 Feb 2014 21:48:03 +0000 https://midwestdigitalmarketing.com/?p=2528 I have worked with hundreds of clients on their branding and marketing efforts with mass media (majority of it was radio) for the first 20 years of my career.  I reinvented myself in 2010 and started Mid-West Digital Marketing (with a lot of help and vision from some dear friends and mentors) because it filled... Read more »

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I have worked with hundreds of clients on their branding and marketing efforts with mass media (majority of it was radio) for the first 20 years of my career.  I reinvented myself in 2010 and started Mid-West Digital Marketing (with a lot of help and vision from some dear friends and mentors) because it filled a need.  All of our clients who worked with me on the mass media side of things were screaming for answers to digital marketing questions.  WHAT TO DO?  WHERE DO I GO?  WHAT DOES IT ALL MEAN?  We were able to answer their questions and satisfy their needs with digital marketing solutions.

Some of my friends on the mass media side of things tease me that I have “abandoned my roots.”  I beg to differ.  Mass media needs digital marketing and digital marketing needs mass media more than ever.  Mass media does the heavy lifting for brand development.  This is where we take consumers from unaware to aware.  Digital Marketing engages the brand.  This is where “brand evangelists” are born.

Push-Pull

 

Mass media provides the push.

Digital marketing provides the pull.

You always need to start with the push of brand development and then add the pull of brand engagement. NO QUESTION. NO DEBATE.

In a recent blog I referenced ZMOT.  It’s the Zero Moment of Truth.  It’s the buying process today’s consumer goes through.  Google spells it out very clearly.  The brand stimulus comes from mass media.  It’s not until after that stimulus that the consumer goes on-line on a fact finding mission.

It’s no contest.  It’s no chicken or egg.  Start with the push.  Finish with the pull.

It’s as easy as a PB & J my friends!

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Are you Phineas or Ferb? https://midwestdigitalmarketing.com/2014/01/phineas-ferb/ https://midwestdigitalmarketing.com/2014/01/phineas-ferb/#respond Tue, 14 Jan 2014 14:46:33 +0000 https://midwestdigitalmarketing.com/?p=2467 Are you an agent for change?  Do you leap before you look? Do you more often than not trust your gut when making decisions?  If you answered yes to all three, you my friend are an innovator. Innovators are right brain dominant.  They approach tasks from unsuspected angles.  They are comfortable living “outside of the... Read more »

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Are you an agent for change?  Do you leap before you look? Do you more often than not trust your gut when making decisions?  If you answered yes to all three, you my friend are an innovator.

Innovators are right brain dominant.  They approach tasks from unsuspected angles.  They are comfortable living “outside of the box” when looking for solutions. They live in the grey area.Comic

Is the status quo pretty good for you?  Do you analyze the situation completely before making a decision? Do you need supporting evidence to validate your reasoning?  If you answered yes to all three, you my friend are an adaptor.

Adaptors are left brain dominant.  They approach tasks from tried and true perspectives. They seek solutions to problems in already understood ways. They abhor the grey area.

If you are an innovator, everything I described in the adaptor section probably drives you nuts.  Same holds true with the adaptor side of things.

Expect it and accept it.

Here is the deal though.  If you know which side of the spectrum you are on, you better find balance with someone on the other side.  They may drive you nuts, but you need them.

Change for the sake of just making change is not a sound way to manage your business.  Conversely, staying with the status quo just because “we have always done it this way” isn’t ideal either.

Why was Spock so good for Kirk?

Why do you think McCain named Palin as his VP candidate?   Obama and Biden?

Because it works.

So, the first step in the process is to identify who you are.  Once you do that, finding the opposite is easy.

Your company will not only survive, but thrive if you pay attention to the push and pull, the yin and yang, the Phineas and Ferb of both innovators and adaptors.

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How to Build Your Dream Team https://midwestdigitalmarketing.com/2013/10/build-dream-team/ https://midwestdigitalmarketing.com/2013/10/build-dream-team/#respond Wed, 09 Oct 2013 15:00:17 +0000 https://midwestdigitalmarketing.com/?p=2337 What does it take to build a team? More importantly…what does it take to build a “dream” team? First and foremost, you always have to be recruiting.  Everywhere you go.  Everybody you connect with.  It never stops.  Even if you don’t have specific positions open, you still need to have conversations. You have to be... Read more »

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What does it take to build a team?

More importantly…what does it take to build a “dream” team?

First and foremost, you always have to be recruiting.  Everywhere you go.  Everybody you connect with.  It never stops.  Even if you don’t have specific positions open, you still need to have conversations.

You have to be hiring higher ceilings than what the job calls for.  I don’t want people who are limited to the job description.  I want people who can do more.  I want to have to reinvent the job description because the employee completely blew the original out of the water.

You have to have overlapping talent circles.  When talent circles overlap, the talent spreads further.  If I can do X and you can do X2, the X factor grows exponentially.

You have to find balance.

Extraverts.  Intraverts.  Big picture.  Detail oriented.  You have to have them all.  The interlocking and interwoven parts make the whole that much better.

You have to find the people first and then put them in the right seats.  Create the position for the person…not vice versa.

Don’t be afraid of fluidity in jobs and job responsibilities.  It is a constantly moving target and you might have to adjust mid flight.

Finally, the point person needs to have a spark.  (S)he needs to have the ability to paint a picture and present possibilities.  (S)he needs to be an A because A’s won’t work for B’s and C’s.  And the point person cannot be afraid of hiring someone better than them.  Matter of fact, (s)he should always be looking at bringing someone in who has the talent and potential to be better than him (her).  It’s the way the company grows.

Turn your company’s dreams into reality.  Hire your dream team.

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The Annual Check Up https://midwestdigitalmarketing.com/2013/10/annual-check/ https://midwestdigitalmarketing.com/2013/10/annual-check/#respond Thu, 03 Oct 2013 19:04:12 +0000 https://midwestdigitalmarketing.com/?p=2330 How often do you evaluate your health? It’s recommended that you go see the doc once a year, but do you do the same kind of evaluation on your business annually? It’s so easy to get caught up in the day to day operations of running the place rather than stepping outside the bottle to... Read more »

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Marketing-BridgeHow often do you evaluate your health? It’s recommended that you go see the doc once a year, but do you do the same kind of evaluation on your business annually?

It’s so easy to get caught up in the day to day operations of running the place rather than stepping outside the bottle to see your business as your customers, employees and community sees it. But if you want to keep your business healthy, it’s essential to spot any issues or opportunities early.

The Harvard School of Business offers the concept of the Marketing Bridge as a scale on which you can make that business check up. The Marketing Bridge includes everything that links the customer to the sale and everything that separates the customer from the sale.  Here are the pillars for evaluating:

Advertising:  Do you have a strategic message that aligns with your goals and brand? Are you advertising in the right places to reach your target audience? Are you consistent in frequency and messaging to build awareness? Do you plan ahead to stay timely?

Interactive: Does your website represent your business? Does it help advance the sale of your offering? Is it easy to find online and then navigate? Is it current?

Doing Business:  What’s the quality of your product? Do you offer financing? Are you easy to find with convenient hours? Are you and your offering dependable? Do you respond quickly? Do you keep your promises? What’s your market position in comparison to your competitors?

Price/Value: Is your price right for the value received? Is your price competitive? What’s the buying advantage?

Merchandising: What’s your curb appeal? Is it easy to find prices in your store? Do you have a relevant floor plan? How are your window presentations working? Are you clustering products together effectively? Is the store ambiance, including lighting, music, availability to assistance, appropriate?

Personal Selling: What’s the attitude of your staff toward your customers? Do they have the depth of product knowledge to assist customers effectively? Do they use suggestive or add-on selling? Do they present themselves in a manner that aligns with your brand? Do they keep their promises?

Evaluate these aspects of your business and be honest with yourself. Have your staff chime in or have your customers rate you too. If you uncover an issue, then you can address it head on and move your business forward.

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Wisdom of Dissecting Data https://midwestdigitalmarketing.com/2013/09/wisdom-dissecting-data/ https://midwestdigitalmarketing.com/2013/09/wisdom-dissecting-data/#respond Fri, 27 Sep 2013 14:29:22 +0000 https://midwestdigitalmarketing.com/?p=2324 The world of marketing is now more complicated than ever, and digital marketing can be a struggle for many business owners to grasp. It may be difficult to understand how SEO, SEM, paid search, and social media, among others, all work together and the tactics behind them. But at least you can rest easy knowing digital... Read more »

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Marketing_Trends_BBE0710-300x178The world of marketing is now more complicated than ever, and digital marketing can be a struggle for many business owners to grasp. It may be difficult to understand how SEO, SEM, paid search, and social media, among others, all work together and the tactics behind them. But at least you can rest easy knowing digital marketing may best understand consumer behavior by the data and information available.

For instance, the keyword research that is available out there can tell you exactly how many people, in a particular area and time frame, are searching for terms related to your industry. What exactly consumers are typing in the search bar can lead you to draw conclusions as to where a company’s focus should be. Never before have we had this much understanding of what consumers are thinking when looking for a product or service. Exciting stuff, right?

Yet another example of how far we have come, and the information that is available to us would be in the world of social media. When a business owner shares something on a social media platform, fans of the business like, share, and comment, giving them instant feedback. These platforms can handle objections, track trends, gauge enthusiasm, and tell whether or not customers like a product or service. The possibilities to learn more about your customers and how they interact with your business are endless.
With the above examples leading more and more targeted traffic to your website, there is still more learning to do. The flow of traffic through your website can tell you a lot about the experience the consumer is having on site. Thinking about where people are bouncing off your site can help you tweak pages and content to continually move people closer to a conversion point.
So how does a business owner take advantage of this plethora of information if they don’t understand how all of these tools work together?
Well that is where marketing company that has an integrated approach to digital marketing can help educate and implement a strategy leading you inside the mind of your customer.

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