Posts Categorized: Analytics

Getting the Spammer’s Out of Google

Google’s personal vendetta against spam. For years, Google has been working to clean up spam from the internet. Their goal has been a lofty one which has affected how businesses market themselves online. Google’s efforts have brought about a veritable zoo of algorithm updates, as I’ve talked about in the past. Each of these updates… Read more »

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Google Algorithm Update Hits the Fan

Panda. Penguin. Hummingbird. No, I am not talking about an upcoming Pixar movie starring humorous wildlife characters, although I’m sure this would make an excellent kids movie. In this case, I’m referring to Google algorithm updates. The search engine giant frequently updates their algorithms intent on creating a more user-friendly search experience. This is good… Read more »

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About That Monthly Social Media Report

I’ll be honest. I do not believe in social media analytics. Unless you are buying Facebook ads or boosting posts or creating sponsored stories, I do not believe you gain a lot of knowledge from monthly analytics of your Facebook, Twitter or Google+ business pages. Even more so for Pinterest. But, they should be provided… Read more »

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Google Display Network Basics

The Google Display Network is part of the Google suite of tools that digital marketers use to effectively and efficiently manage online marketing efforts along with Google AdWords, Google Analytics, and Google Webmaster Tools.     The Display Network offers several choices to for online campaigns: Banner Ads Remarketing Ads – Banners Remarketing Ads –… Read more »

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