The Magic of Search Engine Marketing

I am the Director Search Engine Marketing Strategy for Midwest Digital Marketing. Sounds good, right? It is a pretty good gig, but what does it mean? I spend my days making sure client’s ads are found when potential customers are searching the web. Pretty straightforward, right? Until you start listing all the types of ads… Read more »

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Are Image Sliders Killing Your Website Conversion?

Love ‘em or hate ‘em, sliders are found on a majority of websites these days and are not going away soon.  Just because everyone else is doing it, doesn’t mean your website has to follow suit.  Consider what the slider accomplishes in the grand scheme of your site in order to impact visitor conversion. Is… Read more »

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You Need to do SEO on Your Website; Everyone Knows That!

Lately, I’ve been noticing the clever Geico commercials where two people happen to be chatting about car insurance. One person will tell the other how Geico can save you money, to which the second person replies “Everyone knows that!” The first person, clearly feeling embarrassed, decides to come up with a snappy response trying to… Read more »

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