Home Sweet Home-Don’t Forget Home Page Content

As an SEO professional working alongside talented Website Developers, I sometimes have a difference of opinion on how we put together new client websites. Our Development team works hard for our clients to come up with aesthetically pleasing websites. Our clients are looking for graphically striking sites that have user friendly navigation, areas for image… Read more »

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Paid Search & Your Content Marketing Strategy

This may seem odd to be talking about a Content Marketing Strategy in relationship to your Paid Search program, but the two are intrinsically connected. First, let’s define content marketing strategy. A content marketer’s intent is to develop the larger story your organization wants to tell. They focus on ways to engage an audience and… Read more »

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Creative Content Writing

See Each Other: A New Way of Thinking about SEO & Content Ever heard of the red phone in the White House that serves as a direct hotline to the Kremlin? Well, there isn’t one, and there never was. The infamous “red phone” is the stuff of Hollywood lore, hooey-based history, a crock of you-know-what…. Read more »

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