Monthly Archives: January 2015

The Magic of Search Engine Marketing

I am the Director Search Engine Marketing Strategy for Midwest Digital Marketing. Sounds good, right? It is a pretty good gig, but what does it mean? I spend my days making sure client’s ads are found when potential customers are searching the web. Pretty straightforward, right? Until you start listing all the types of ads… Read more »

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All Other Things Being Equal: The Power of Branding

I’m in the middle of selling a home and recently found myself at the center of a bidding war. With every stipulation I made, all three buyers showed immediately willingness to oblige. The result was three essentially identical (and fantastic!) offers. I could have posted their signature sheets to the wall and thrown a dart… Read more »

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Social Media Creativity for the Dead

I’m a big fan of the Grateful Dead. With the announcement of the Grateful Dead celebrating their 50 years together with three final shows and Phish guitarist Trey Anastasio playing with them, I got extremely excited…and then bewildered as to why I had to use the USPS to do mail order for the three shows… Read more »

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You Need to do SEO on Your Website; Everyone Knows That!

Lately, I’ve been noticing the clever Geico commercials where two people happen to be chatting about car insurance. One person will tell the other how Geico can save you money, to which the second person replies “Everyone knows that!” The first person, clearly feeling embarrassed, decides to come up with a snappy response trying to… Read more »

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