Monthly Archives: December 2014

Looking Forward . . . Business Strategy (Digital Platforms)

Committing to change is a tough challenge, but once you start it gets easier when you see the benefits. We have been talking about your website, now let’s talk about how people find your website, just because you built a website and you put it out there on some server, people are not going to… Read more »

Share

Looking Forward . . . Business Strategy

This is the time of year most people are thinking about New Year’s Resolutions and what they want to change for the coming year. This is also the time of year business owners might want to be looking at their business plans for the coming year and decide where changes need to be made. Let’s… Read more »

Share

Next Steps in Social Media Marketing

Now that those of us in the Social Media Marketing world have had time to digest the upcoming Facebook algorithm changes it is time to devise strategy for clients. It won’t be the same for all, but will have some basic foundations to make sure they are still seen in people’s NewsFeed. “Likes” are not… Read more »

Share

Getting the Spammer’s Out of Google

Google’s personal vendetta against spam. For years, Google has been working to clean up spam from the internet. Their goal has been a lofty one which has affected how businesses market themselves online. Google’s efforts have brought about a veritable zoo of algorithm updates, as I’ve talked about in the past. Each of these updates… Read more »

Share