Monthly Archives: April 2014

SEO and PPC – A Tale of Two Services

The change of seasons has me thinking integrated marketing strategies and how we can clearly communicate our thinking to clients and others. Recently the SEO team here at Mid-West Digital Marketing has been asked about “aggressive” SEO, or how can we “accelerate” our service for clients. The thought is that if a client needs help… Read more »

Share

A Social Media Content Creator wrote a captivatingly vague headline on Facebook. Then this happened.

Chances are you’ve seen an article on Facebook with this type of headline (I call it the Mirage Headline, as it appears promising at first until further exploration). It is meant to elicit feelings of curiosity and exploit on basic human urge of knowing the end result. Facebook pages have been posting content with this… Read more »

Share

Google Display Network

Banner Ads Banner ads have had a bad rap that goes way back to the days of shooting ducks, whacking gophers, and gyrating dancers with blaring music. Thankfully, for the most part, those days are behind us. What makes a banner ad good? Here are several steps to consider: 1.      Keep it simple A clear… Read more »

Share

Visual Hierarchy in Web Design

In a previous post, Lisa discussed re-vamping your site to give it a strong store front for your business.  In that blog, she began discussed asking yourself the following questions: What are my call-to-actions?  What are my goals for the visitor? One of the most important first steps is to decide on your business objectives. … Read more »

Share