Monthly Archives: February 2014

Facebook Business Pages Tagging Each Other

I preach this to our clients all the time: “Don’t forget to be social on your social networks.” It is the biggest problem I see with business pages on all platforms but specifically on Facebook. There is this idea that if we are going to have a Facebook Business Page, we must use it strictly… Read more »

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What Comes First; The Push or the Pull (easier to answer than the chicken or egg)?

I have worked with hundreds of clients on their branding and marketing efforts with mass media (majority of it was radio) for the first 20 years of my career.  I reinvented myself in 2010 and started Mid-West Digital Marketing (with a lot of help and vision from some dear friends and mentors) because it filled… Read more »

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Not All Social Networking Sites Are Created Equal

While researching prospective clients, I do a thorough analysis on their social media marketing efforts. Through all this stalking, I learn a great deal about the different strategies that companies use. I get a feel for what works and what doesn’t for different industries on each platform, and I cringe when I see businesses posting… Read more »

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The Trouble with Twitter

Like “The Trouble With Tribbles”, I find my headline to be amusing. Tribbles, if you aren’t a Trekie, are these little animals that, like cats, make purring sounds when stroked. Humans  love tribbles because of this endearing factor. Klingons hate them because tribbles shriek when a Klingon touches them. The biggest trouble with tribbles is… Read more »

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