Last month I began describing how a Chamber of Commerce website can be a gold mine for back links by optimizing a few URLs to your site. Our main goal here is to work on your website’s Domain Authority. Domain Authority is based on three main factors: Age, Popularity, and Size.
So, now we are going to work on making your URL popular.
First of all, be sure that you can have keyword specific URLs for your Events, Job Postings and News/Updates pages you are wanting to optimize:
Events – http://mysite.com/events / http://mysite.com/communityevents
Job Postings –http://mysite.com/jobopportunities or http://mysite.com/careers
News/Updates –http://mysite.com/blog or http://www.mysite.com/news
The best way for a Job Posting to work is to have Job Posting that never comes expires from your websites. It could be an Entry Level Sales position, Internship, etc. The idea is to keep the URL of the Job Posting on the Chamber of Commerce website a minimum of a year, giving that URL the age and popularity that is Domain Authority seeks. If you have multiple Job Openings, be sure to list them all in the Chamber of Commerce, but make sure they all link back to one URL, your main Job Postings page: http://mysite.com/jobopportunities or http://mysite.com/careers
The best way to capitalize on the Events is to place all of your annual events in the Chamber of Commerce Events section at the beginning of the year. Even though they are all different events, you will want them all to point to the same page, your main Events URL page: http://mysite.com/events. So, then not only is your Events URL placed into the Chamber of Commerce for a span of up to 12 months, but your main Events URL will be displayed and indexed multiple times for that 12 month span.
Be sure you optimize each event with your brand name and any specific strategic keywords pertaining to the event, your company and your location in the blurb/description areas.
Any time you can promote your business in your local community with a URL is a major plus. Having a blog on your site is a great way to gain on page and off page traffic. Your blog can be posted onto Social Media and your Chamber of Commerce websites. Did you hire a new employee? Did your company hit a goal? Did your company move to a new location? Blog about it, then post it.
On the Chamber of Commerce site, you will just need to copy and paste your blog into the description field. Be sure to use your main blog/news URL: http://mysite.com/blog or http://www.mysite.com/news.
Also, don’t forget to optimize the fields with your brand name and any specific strategic keywords pertaining to the event, your company and your location in the blurb/description areas.