Monthly Archives: November 2013

Simplify and Prioritize

Does your desk look like this on a regular basis? Do you feel at the end of the day you were busy, but didn’t really accomplish anything you wanted to? Each of us leads a busy life. But how can we keep ourselves from going crazy with our lists of lists of to-dos Follow these… Read more »

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Throwback Thursday: The Digital Marketing Triumvirate

Hey there! It’s Michael from the Midwest Digital Marketing team. You all know me as the SEO Director, but first and foremost I am a child of the 80s. Lately I’ve been looking for analogies to explain to clients the integrated nature of digital marketing. It isn’t always easy to convince a client that they… Read more »

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Voicing Your Brand, Branding Your Voice

Years ago I got paid to do some blurb-writing for Groupon. In spite of having authored a book, managed a newspaper, and directed publications for the National Endowment for Democracy—the Nicaraguan ambassador once greeted me like royalty because he thought I was with Dick Armitage—I have to admit I’m rather proud of my Groupon small… Read more »

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The Giant Sea of Digital Marketing

When you decide to dip your toes into the giant sea of digital marketing, where do you start? Do you sign up for a monthly SEO plan with one of those cold-callers who tell you exactly what you need to do? Maybe you just have your phonebook company give you one of those websites. Perhaps… Read more »

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Holiday Facebook

I hate clichés. When I worked in TV News, I always wanted to charge producers or anchors a quarter every time they tried using a cliché in a script I would proof read before it went to air.. The use of clichés would get worse during the holidays; “’Tis the Season!”, “Let it Snow!”, “It’s… Read more »

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