Monthly Archives: August 2013

Whoa…that was Close.

So…you were rocking along doing what you always did…merrily skipping through the flowers on your way to business profitability when (queue the screeching tires) everything comes to a halt.  (By the way…not sure about you but the “Tommy Boy” scene where Chris Farley’s character was demonstrating the need for Callahan brake pads comes to mind;… Read more »

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Advice from a 20-something

How to Connect with the Uber-Connected Having been aggressively marketed to our entire lives, twenty-somethings are one of the hardest groups of people to sell to. We’re super-savvy about a lot of things, we’re well informed, and we’re immune to most traditional marketing techniques. We know that you’re trying to sell us something, and we’re… Read more »

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Fact Before Theory Solves the Crime

At what point during the year do you take a step back and plan for the next one? What’s your approach? Fire and then Aim –or- Aim and then Fire? Goal setting is a lot like solving a mystery. I don’t think Sherlock Holmes ever aimed to be a marketing expert but his advice rings… Read more »

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Hanging out with your social media fans

You may want to start taking notes when out with friends, it can lend itself to the way you use social media. I would “like” to “share” with my thoughts on social media strategy and how your business should act and engage with its followers, fans, +1’s, etc. When talking with business owners, most have… Read more »

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Hanging out with your social media fans

You may want to start taking notes when out with friends, it can lend itself to the way you use social media. I would “like” to “share” with my thoughts on social media strategy and how your business should act and engage with its followers, fans, +1’s, etc. When talking with business owners, most have… Read more »

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