What look are you going for?

When designing a website what do I do first? First things first- we want to define a purpose. What is the purpose of the website? What is my mission? Who is my target market? Why would they come here? How do I get them to stay here? How do I make them my customer/consumer? So many questions!

The easy way to lay this out is to think in the mind of your consumer. If I was my consumer what graphics would I like to see? Where would I find the information I was looking for? This is where sketching comes about. Sketch down what your ideal site would be. Do you want a lot of pictures? Do you want a lot of text? Do you want it black so it looks sophisticated? Do you want it brown/tan tones so it has an earth tone? Sketch down the text, navigation panel, and logo you want as well. If you have no clue what you want- see next paragraph.

If you are still in question about what you want- check out other sites. Look at your competitors sites, look at other companies logos, check out local businesses and see what you do and don’t like about each site. Create a database of ideas and then narrow it down to the final three ideas.

Next is incorporating the purpose of your website. Your website is now your store front. What do you want your consumers to see when they look at your store front? How are you going to get them into your store? What is your purpose to your site? Do you want people to fill out a form when they are on your site? Do you want them to “like” you on Facebook? These are all attributes behind the graphics.

This is just the first couple steps. I know this all seems complicated but this is why MDM is here. We are professionals in our field and we know how to direct you in the right spot. We are here to help you answer these questions and produce results.

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