Does your content drive business?

When writing content for your website, there are a few critical questions to keep in mind: Who’s my audience? How will my site be used? What am I trying to accomplish? If you get into the nitty gritty of each of these topics, you’ll realize that content can be your next lead-generator.

Who’s my audience?

Are you writing to moms and pops or are you trying to get their kids involved? Your website is your new store front, so think hard about the kind of buyers that want your product and learn to speak their language. Are you talking to engineers? Cut to the chase and don’t shy from industry lingo. Are you selling to homeowners? Get in the mindset of someone tending to their costliest investment. This is how you promulgate your purpose to your target audience.

How will my site be used?

Are you trying to sell a product? A service? A market idea? Think about whether viewers are coming to your site for information, products, or both. Then make sure you provide meaningful copy relevant to their need. With the right content, you can develop leads that match both their and your goals.

What am I trying to accomplish?

Clear and quick is the name of the game. Answer this question in five words or less and–BOOM—you’ve got the basis of your calls to action. Customers should be able to identify why they’re on your site within the first 3 seconds of viewing it.

All of these questions work together to create the best content. And with the right content, you can create strong conversion and produce good numbers. It’s about making you’re your content creates business. The next piece to dive into is the SEO portion of your website content. But this is another story, so stay tuned…

 

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