“INCOMING!” “FOUR!” I’m not even a mediocre golfer, but was at the driving range the other day watching the ball collector sweep up hundreds of golf balls that had been launched in his direction, even dozens more while he completed his sweep.
If I were driving the thing, I’d be saying a few choice words under my breath as each ball struck the cage. But what if the things being hurled at me were new business leads instead of balls? Then, I’d be a happy camper/golfer.
With the evolution of inbound marketing, we can supplement our push messaging (traditional media) with the pull tactics to find new business. Hubspot tells us that “inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business.”
This infographic from Hubspot does a nice job of laying out how the process of inbound marketing could work when organized correctly. As you move people through the process, you are moving them closer to being a customer and then to a raving fan.
If you’d like to put this inbound marketing process to work for your business and have those leads start coming at you with the pull process, give us a call and we’ll develop a strategy that customized to your plan for company growth.