Monthly Archives: June 2013

Four Marketing at the Driving Range.

“INCOMING!” “FOUR!” I’m not even a mediocre golfer, but was at the driving range the other day watching the ball collector sweep up hundreds of golf balls that had been launched in his direction, even dozens more while he completed his sweep. If I were driving the thing, I’d be saying a few choice words… Read more »

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#1 Isn’t Everything

With so many buzz words flying around the digital marketing world it may be hard to understand what is truly important for your business. Most people I come in conversation with think being #1 on Google or simply being found online is the goal. While that is a goal it isn’t the ultimate goal. The… Read more »

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Words to Put You on the Map

Confession: Traveling to a country where English isn’t spoken makes me a little uncomfortable. Learning languages was never my strong suit, and not knowing the words around me is tough on my little writer soul. Sure, signage helps some. Take an arrow coupled with a graphic of a subway car or the iconic McDonald’s “M,”… Read more »

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The NSA, Big Data and Digital Marketing

There’s a lot of teeth gnashing, pulling of hair and chest beating happening over the so-called NSA “Spying Scandal” that has me realizing most people don’t truly understand what is happening. Regardless of the legality of the NSA getting this information about Americans and using it for the war on terror, I wanted to enlighten… Read more »

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Content, The Water Cooler and Digital Marketing

A lot of people have been blogging lately about CONTENT and its importance in the digital marketing age. Regardless of the venue, Social Media, Search Engine Optimization or Paid Search, the emphasis has been on not just content, but QUALITY CONTENT. In the “old days” the water cooler was the place to get and discuss… Read more »

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