What do Alec Guinness and Simon & Garfunkel Have in Common?

Strange question huh?

In “The Bridge on the River Kwai”, Alec Guinness’ character realizes the real and intrinsic value that the “bridge” brings to light for the Japanese Military and for his own men’s morale.

What do Alec Guinness and Simon & Garfunkel Have in Common? In “Bridge over Troubled Water”, Simon & Garfunkel write and perform about the symbolism of how an individual can be like a bridge that can guide you to emotional safety.

Why should you care?

Because you too have a bridge to be concerned about.  As a business owner, you know there are so many things that have to go right to connect you to your potential customer and so many things that could go wrong to separate you from that same potential customer.

This is called The Marketing Bridge.  The Marketing Bridge was first developed from the Harvard Business School and it revolves around 6 core elements.

Your Business

Price/Value

Advertising

Digital Marketing

Merchandising

Personal Selling

Every successful sale and every lost opportunity happens because of the marketing bridge.  The best marketing campaign will not cover up poor customer service or an overpriced product line. And a great product doesn’t stand a chance with a poorly executed marketing plan.

It all works together.

If you are interested in learning more about how strong (or weak) your bridge may be, drop us a line and we can perform a complimentary Marketing Bridge audit for you. 608-441-3638

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