Just like any other website, Facebook Business Pages can really get a boost in traffic by optimizing the page for search engines. It doesn’t take a lot of time to do, and the impact could result in greater reach, more “likes”, and new customers. So here are some tips to help you get your page optimized.
1) Optimize the page’s Name & About section. When it comes to setting up a Facebook page for a business, the page’s “Name” and “About” fields are crucial. These two bits of information will end up being used as vital factors in your page’s search optimization
The page’s “Name” will become the Title and H1 tags; key influencers in terms of on-page SEO. For your page’s name, try to keep it brand focused, rather than over-loaded with generic, industry-related keywords. A long, generic page name could look like spam to many, and could deter users from tagging the page.
The “About” section is added to the page’s name to create the Meta Description, and is a prime location to utilize keywords for SEO purposes. This section also gets featured right underneath the profile pic, so it’s a great place to let the world know what your business is all about.
2) Add an address, phone number, and other basic information. Information such as your business’ location, phone number, and hours of operation are all important factors for local search. Search engines tend to favor web pages with this information over those without.
Other information fields including “Category” and the “Sub-Category” tags are important for product and industry related searches. There are spaces, like “General Information”, that offer further space for utilizing keywords in content.
3) Get a custom URL. Facebook pages have the option of changing out the long, numbered page URL (Ex: facebook.com/pages/pagename/208432489193092) that comes as a default, with a nice, custom URL (Ex: facebook.com/whateveryouwant). This custom url can serve many purposes. For one, it’s infinitely easier to remember, making it simpler for customers to find your page. The custom URL also provides a space to utilize keywords in addition to branding, and keywords contained in URLs are another great SEO opportunity. Keep in mind though, overdoing keywords in a URL can appear spammy, and a longer url is harder remember.
4) Backlink to your Facebook page. Facebook pages can be a great tool to backlink to your website. But it works the other way as well. Backlinks to your Facebook page from your website, Twitter, Google+, and other social profiles, as well as other Facebook pages will build authority for your page, and ultimately, help improve it’s ranking in search engines.
5) Don’t forget about your content! None of these other points will matter if your page isn’t active with engaging content. Regular updates will not only help the page in search performance, but will also help potentially seal the deal for incoming Facebookers. If a user comes across a page that’s a ghost town, with the last update being posted weeks, or months ago, they’re most likely going to leave. Keep the page fresh with interesting content that your followers will interact with, and you’ll boost search engine rankings, but more importantly: build loyal customers.