Monthly Archives: December 2012

Is Your Website Profitable? Part II – Traffic

One of the measures of a website is the amount of traffic it attracts. The more traffic it attracts, the more likely your website will be noticed by the search engines. More traffic means more opportunities for conversions. More conversions mean more revenue. More revenue should mean higher profitability. Let’s look at how traffic is… Read more »


The Triathlon of Digital Marketing

Triathlon (noun): a multiple-stage competition involving the completion of three continuous and sequential endurance discipline As a Triathlete, I often think about how other situations, whether personal or business, can be compared to Triathlons. I started thinking about how Digital Marketing can be a multiple-stage competition like a triathlon. When I look at Digital Marketing,… Read more »


What is Content Marketing?

It’s the new buzzword. It’s what all SEO firms are trying to figure out. All you have to do is produce interesting, thought provoking, compelling, seducing, enticing, engaging, captivating content and you will get found. Easy enough, right? Not so fast cowboy. It’s not as easy as it sounds. Before you go vomiting content for… Read more »