Monthly Archives: November 2012

Is Your Blog Lonely?

So, you have a blog on your awesome new website and you have written a few blogs in the past few months, but no one seems to be reading. It must be because your writing is horrible! Mrs. “Crusty English Teacher in High School” was right! DAMN HER!!!! No…that’s not the reason and you know… Read more »

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What is Opportunity Cost?

When someone asks you how you’ve been, what’s your typical response? Maybe something like – “Busy. There are just not enough hours in the day.” As a business owner, you wear the Human Resources, Janitor, Decorator, Marketing, Accounting, Customer Service, Engineering, and Operations hats, maybe all before 10 a.m. on a given business day. That’s… Read more »

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Is Your Website Profitable?

To know the answer you need to know two things: What actions are being completed by visitors to your website? What is the value of each of those actions?   Website Actions What actions are you tracking? This will depend on the intentionality of your website. If your website is eCommerce enabled (you are selling… Read more »

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A Look at the New Instagram Web Profiles

Over the last week, Instagram has been launching public web profiles for it’s 100+ million users. This marks the first real effort by Instagram to move beyond a mobile only platform, something many of its users have been asking them to do for quite some time. At first glace, the new profiles have a very… Read more »

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Conversion is rarely a quick event

When it comes to online conversion, many small businesses get too caught up in expecting instant results from their online conversion tactics. Online conversion is still a relatively new topic, but one study shows that 73% of inbound leads into a website aren’t sales ready (1). This means that small businesses need to take time… Read more »

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