Keeping Score: Klout makes changes

Since 2008 Klout has been trying to accurately measure individuals online influence. The company’s vision is “Klout’s vision is to build the most clear, accurate, and transparent measure of influence.” In an attempt to do this, Klout has recently changed their scoring system to take into account more scoring factors or “scoring signals” as Klout calls them.

With the new update here are the most important “scoring signals” that Klout measures:

The Klout Score currently incorporates more than 400 signals from seven different networks. We process this data on a daily basis to generate updates to your Score.

Here are some of the top signals we measure by network:

Facebook:

  1. Mentions: A mention of your name in a post indicates an effort to engage with you directly.
  2. Likes: The simplest action that shows engagement with the content you create.
  3. Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
  4. Subscribers: Subscriber count is a more persistent measure of influence that grows over time.
  5. Wall Posts: Posts to your wall indicate both influence and engagement.
  6. Friends: Friend count measures the reach of your network but is less important than how your network engages with your content

Twitter

  1. Retweets: Retweets increase your influence by exposing your content to extended follower networks.
  2. Mentions: People seeking your attention by mentioning you is a strong signal of influence. We also take into account the differences in types of mentions, including “via” and “cc”.
  3. List Memberships: Being included on lists curated by other users demonstrates your areas of influence.
  4. Followers: Follower count is one factor in your Score, but we heavily favor engagement over size of audience.
  5. Replies: Replies show that you are consistently engaging your network with quality content.

Google+

  1. Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
  2. +1’s: The simplest action that shows engagement with the content you create.
  3. Reshares: Reshares increase your influence by exposing your content to extended networks on Google+

LinkedIn

  1. Title: Your reported title on LinkedIn is a signal of your real-world influence and is persistent.
  2. Connections: Your connection graph helps validate your real-world influence.
  3. Recommenders: The recommenders in your network add additional signals to the contribution LinkedIn makes to your Score.
  4. Comments: As a reaction to content you share, comments also reflect direct engagement by your network.

Foursquare

  1. Tips Done: The number of suggestions you’ve left that have been completed indicate your ability to influence others on foursquare.

Klout

  1. +K received: Receiving +K increases your Klout Score by an amount that is capped in every 90-day measurement cycle to protect the integrity of the Score.

Wikipedia

  1. Page Importance: Measured by applying a PageRank algorithm against the Wikipedia page graph.
  2. Inlinks to Outlinks Ratio: Compares the number of inbound links to a page to the number of outbound links
  3. Number of Inlinks: Measures the total number of inbound links to a page.

 

How does your score compare to others? Who influences you?

Barack Obama: 99
Justin Bieber: 92
Aaron Rodgers:84
Scott Walker: 83
Montee Ball: 67
Tammy Baldwin: 66
Myself (Eric Engel): 61

If your company is looking to improve your presence online and increase your influence with current and potential customers then give us a call. We can help you develop a Social Media strategy to take full advantage of this ever growing opportunity.

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