Have you ever benefited from being in the right place at the right time? Won a prize, met a famous person or stumbled into your now significant other? Certainly some of these are phenomena happen by chance – the stars align and by some magic circumstance you end up where you’re supposed to be.
Have you ever thought, though, that finding new customers can be accomplished through being in the right place at the right time? Appearing to them in the top of the search engines when they are looking for your product or service. Seeing you in their social media news stream when I’m in the market for your product.
This kind of phenomena doesn’t happen by chance. It falls into the grand design category. It’s taking the chance out of the equation and making sure you’re there when they’re looking for you. The right new business strategy is to be in the right place at the right time, every time some is looking. That’s what search engine optimization gives you – a space in front of a potential customer at the moment they’re making buying decisions.
You don’t need to align the planets to make this work for you but you do need a strategy or you’re leaving your business growth to chance. Do you have a right place right time, every time strategy?