Monthly Archives: April 2012

You need a Website!

I recently saw an infographic that suggested creating a Facebook Page instead of building a website for your business could be a better option. Other than a few exceptions, I completely disagree! I can see how the potential savings and simplicity in using social media seem like an attractive option. However, social media and your… Read more »

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Prop the Door Open

Remember how the old TV shows used to signify the general store or café was open? They would prop open the door, saying ‘Hey, we’re here – ready for your business. Come on in.’ That might be a little idealistic. Times have changed but the concept hasn’t. Did you know that 80% of consumers are… Read more »

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Measuring Your Social Media Impact

Social Media is becoming a necessity for businesses, large or small. Similar to your website, Social Media allows both your customers and potential customers to learn more about you and become engaged with your brand on a deeper level. Your business may have (probably should have) Facebook, Twitter, and Google + accounts by now, but… Read more »

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Ghostbusters

          Make sure you cross your streams Remember in Ghost Busters when they were very careful not to cross streams but lo and behold, they ultimately had to cross them to get the job done? Remember back in the day when your SEO was dictated completely by your on-page efforts?  You… Read more »

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