Monthly Archives: February 2012

Develop Your Idea!

As a web developer, I find that most clients don’t put a lot of thought into the functionality of their website. There is usually a lot of time spent reorganizing and moving pages around after everything has already been built. I compare it to relocating the bathroom in your brand new house after the plumbing… Read more »

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Is There a Difference Between SEO and SEM?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can often be confused as the same thing.  Let’s take a look at both options and understand how they are very different but go hand in hand when building a solid business online. Search Engine Optimization (SEO) SEO definitely comes first.  Since the purpose of SEO… Read more »

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ADvertising v. ADvice

Ahh…Don Draper. Now he was an Ad man. Remember those days? Imagine not having a clue what your brand stood for? What your brand meant? Hell, you probably didn’t even know your business was a brand. You walked into the “Ad Exec’s” office and he sold you a concept. It was creative. It made sense…. Read more »

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Logo Low Down

Why is a logo so important?  A logo symbolizes a company and provides an image like nothing else can.  It is one of many important elements that are often overlooked by many businesses.  A logo is a must to build a brand image because it conveys the qualities and thoughts of a business to the… Read more »

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